- Oct 9, 1999
The Excursion/Suburban thing has nothing to do with the topic.
How do you know that the Caddy's engine isn't very impressive? There are very few details out about it. Just having it be a V-16 is very impressive since no modern car has had a 16 cylinder engine. Are you sure buyers would rather buy the Maybach? You'll bet money on this even though you have no idea what this Cadillac will look like, cost, drive like, etc? That's pretty silly. Buyers in the ultra-expensive car segment couldn't give two poops about whether a car is a Mercedes or a Cadillac. This Cadillac could turn out being faster, better looking, and have a nicer interior than the Maybach. I'm not saying that it will, but it could. Do you really think that people in this segment will pass up an incredible Cadillac to go wityh the lesser Mercedes just because of name? If you do then you're pretty naive. Remember the Jag XJ220? It was an ultra-expensive car with an excellent name too. They screwed up ONE minor thing on it and the car flopped big time. Name doesn't mean much with cars that cost this much - it's all about the product.
The Excursion/Suburban comparision proves that "excess" does not always buy you "success"
People with money love brand names. Mercedes, BMW, Bently, Rolls Royce, Ferrari, Lamborghini. Their names = $$$$. Cadillac has lost their ability to be able to charge an assload of money ($100,000+) for cars.
It's also the reason that while Cadillac has a huge land yacht in the realm of 7-Series' and S-Class', it is NEVER given the respect that those two cars get.