Well I'd be pretty pissed about it. Having peace of mind includes things like being able to "take Nvidia at face value", and is actually a big reason why I'm pro NV.
Nvidia
still didn't publicly own up to the YLOD hardware issues that crippled PS3s. Instead they quietly let Sony take the entire blame, while it was 100% related to the infamous bump-gate scandal that later crippled GeForce 8/9 chips. If we take NV at face value, they need to be transparent about both their failures and successes and yet when the original PS3s failed due to failed solder over time that
requires RSX re-balling to fix, NV didn't say a word. I wouldn't hold NV to any kind of ethical standards.
At the same time DX11.1 seems like another useless release much like DX10.1 was. I really could care less about DX11.1 for marketing reasons to sell GPUs, but how NV handled voltage control with its AIBs this generation is yet another example of NV not being transparent about things. NV never told enthusiasts that if you raise Kepler voltage above 1.175V (+ automatic VID adjustment in GPU boost that happens behind the scenes), that GK104 has a very high chance of experiencing electromigration and this overvoltage could strip the silicon, thus killing the chip prematurely. If it wasn't for MSI and EVGA, we would have never found out this information. It's interesting that you say you expect a peace of mind when buying NV but then NV should have stated this
major limitation of GK104 silicon from the very beginning to all MSI Lightning and EVGA Classified users as a pamphlet inside the box.
WRT DX11.1, it's not the first time both videocard companies advertise new features that don't work properly. In this case I don't think it will matter for this generation of cards as once true next generation DX11 games arrive in 2014-2015, GTX680/HD7970 are going to be paperweight.