Today's release has been an embarrassment at every level for SOE.
First, game isn't released at midnight. Okay, fine.
Release time set for 10:30am pacific.
Release time pushed back to 12:00pm pacific.
Release time pushed back to 1:00pm pacific.
Release time pushed back to 1:30pm pacific.
Release time pushed back to 2:30pm pacific.
Finally released some time between 2:30 and 3pm.
Within 30 minutes, all SOE login servers for all games stop responding.
Turns out about 22,000 H1Z1 buyers, having finished their download and began slamming the login servers like a pack of ... well, hungry zombies, crashed the login server.
Problem is, SOE was dumb enough not to have separate authentication servers for their games. When the H1Z1 flood hit, every single SOE game login auth request became FUBAR and nobody already logged in or wanting to change zones in certain other games had any success.
Took SOE about another 30 minutes to get the error message changed to something acknowledging the issue and that they're working on it.
As of about 6:45pm pacific, SOE notice says that new login hardware should be online in the next 30 minutes or so. Good freaking grief, Sony.