This. Ideally we'd want market share to be 50/50 so that price competition is fiercest, and both firms are trying to one-up one another frequently with newer, faster SKUs and more game bundles. When all we have at GTX1070/1080/Titan XP, all overpriced, and not even a 1080Ti or a fully unlocked Pascal in sight, I don't see how in the world we should be happy about the current dGPU market. It's amazing how some are desperately trying to claim that the market share gains are made up, as if they actually wish for AMD to go bankrupt or cease to be competitive in the high-end market permanently. Ironically, this is coming from the same posters who defended the OG Titan and for years have exclusively recommended NV cards during every single generation, including the completely awful GeForce 5, 7 and Kepler series. I guess some love the idea of paying $650-700 USD / Euro for an upper-mid-range GP204 1080.
I also remember many people on various forums were sighting that the end was near for AMD once they sold their HQs.
AMD Bets Big on Its Own Comeback with New State-of-the-Art Headquarters
The soon to be completed six-story building will provide a modern, upgraded Silicon Valley office featuring contemporary finishes and state-of-the-art features and amenities for up to 1,000 local employees, capable of meeting current needs and accommodating future growth.
“Building on our 47 year legacy of technology innovation and leadership in Silicon Valley, our move to the Santa Clara Square complex will give us a modern and inspiring workspace to continue our leading-edge product development efforts,” said Ruth Cotter, Chief Human Relations Officer and Senior Vice President of Corporate Communications at AMD. “The prominent location and compelling work environment will help to foster new ideas in a collaborative environment while helping us to attract top talent in the region.”
AMD has entered into a long-term lease agreement for the new Santa Clara Square building, developed and operated by The Irvine Company. Located less than two miles south of AMD’s current location, the new headquarters will keep AMD close to key customers, partners, and public transportation options. Employee and equipment moves are expected to begin in Q3 2017 and be completed by the end of 2017.
With Zen, and Vega 10/11, new HQs, AMD is posed to improve its financial and market share performance even further in 2017. If anything, this could push NV to pull Volta forward and/or release a refreshed 1170/1180 and 1080Ti. The last time AMD was behind, we got a overpriced $650 780. In hindsight, that wasn't even that bad since this generation NV charges a nice $650-700 for a mid-range die GP204. Nuts.