TemjinGold
Diamond Member
- Dec 16, 2006
- 3,050
- 65
- 91
Man, the more I look at pricing segments the more I question this. NV has (with now AMD's support) managed to bump up the flagship gpu price to $650, causing diminishing value parts to slot into higher price brackets than before. Look at this:
980ti/fury x - $650
fury pro - $550
980/nano - $450-550 ??
3900x - $430
970/3900 - $330
3900 would have been 3700 in older nomenclature, and 970 would have been 960. These are both pretty low performance parts that have creeped up to extremely high pricing. AMD could have jumped into this fray with something more like:
Fury X - $500
Fury Pro - $425
Fury nano - $375
3900x - $299
3900 - $199
But that's just it! If AMD priced it the way you said, it's far more likely for average Joe to think 290X = 390X and the like. By pricing it much higher, average Joe, who thinks price = quality, is actually far LESS likely to think the two cards are the same. And when you add in how 390X is way better than reference 290X, you now have the ticket to jettisoning the taint from the 290x line.
You can't discard your tarnished budget image by selling cheap. This price hike was a bold and gutsy move exactly for that reason. If it's about rebuilding image and not about selling cards, this is exactly what AMD needed.
