Lucky you. In the UK, R9 280X's are typically £170-£220 and most GTX 960's typically £150-£180. Like for like (same brand) an Asus R9 280X is "only" £200 but an Asus GTX 960 is "only" £180. $149 (£100) is more like the average 750Ti. Same with CPU's - at time of build I bought my i5-3570 for same listed price as an FX-8350. It may depend on location, but I'm really not seeing this "AMD are always massively better value" thing where I live. Nor seeing any mid-range R9 28x / GTX 960 anywhere near £100 / $150. In fact I often wonder how much of the "nvidia price problem" is more to do with AMD's "slash & burn" drastic price cut policy leading to a flood of abnormally cheap cards to try and clear stock / inventory before the 300 series?
Ironically, the GTX 960 makes a perfect 4K HTPC card due to the ability to play 4K H264/H265 in as little as 3 watts above idle with 1% CPU load and GPU clocks locked at 135MHz idle without the fans spinning up once due to being the only Maxwell with a full H265 fixed-function-decoder (as opposed to the usual "assisted" part hardware / part software playback). The GTX 960 also supports HDCP 2.2 (4K content protection over HDMI 2.0) and has 2/3rds of the power consumption (115w vs 185w), both ideal for higher end HTPC rigs (most of whom probably aren't going to argue over $30 if they can afford a giant 4K TV).
Hopefully AMD's 300 series will give better competition in the perf-per-watt area, as the high-end HTPC market tends to be one where "cheap room heaters" doesn't cut it as a metric by itself.
R9 285 cards from MSI are as low as £133 and £135 from Scan and Novatech and pre-overclocked R9 280 cards as low a £130 until recently too.
Also in the UK there is a lack of 4K content from major broadcasters like Sky and the BBC. Even streaming 4K content is severely limited as simply the internet connection are not always fast enough. You are still lucky to see even 5 to 10 MBS in many parts of Kent unless you are in an area which has fibre to cabinet and you live close to the exchange or the cabinet.
Plus go into any major electronics retailer - see the dozens of 4k TVs....I thought not.
Its a niche feature at best and just a tick box feature currently.
By the time it becomes important it will be supported by Intel and and igps and that is happening in the next year anyway.
Plus Nvidia still has not launched the gtx950 which they will be doing I suspect and I expect that would make the gtx960 redundant for media purposes.
Just like the r9 285 the gtx960 is a card finding a purpose and needs maximum marketing and tickbox feature lists to hard sell to people and it will work too.
They are both some of the most useless midrange cards launched in years.
The new 8600gt and 2600xt. They sold well too.
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