I ordered one this morning, if 7870 had launched at 299 I would have went that route.
I find it rather ironic that nvida has a smalelr more efficent die for top end than AMD, but competition looks good, hopfully prices will follow suit, 680 is faster than 7970 but not by a lot and not in every game, its amazing to me how Nvidia and AMD take totally different approaches to deisgn and still seem to end up competitive. If I'd of obught a 7970 when it launched I'd be jsut as happy today as they've had similar perofmance for months already, no real losers this round.
I would say this generation of cards is shaping up to be really good except it seems like the prices across the board from both companies are inflated for the performance gains. I'm just going to blame the mobile market for this, previously consumer electronics were happy to sit on the old process technology, but now all the phone/tablet SOC makers are clamoring for 28nm. I think this is among the reasons the prices aren't so attractive now, more demand for the new process means higher prices. plus the fact that TSMC took so long to replace 40nm