As the Republican tent shrinks, Rush Limbaugh, arguably the most successful and influential radio host in American history, has emerged as its most prominent voice. No elected Republican--not John McCain, not Arnold Schwarzenegger, not Bobby Jindal--commands the loyalty of as many grassroots conservatives.
Rather than sit idly by as conservatives find their bearings in the Age of Obama, Limbaugh, who played a crucial role in the 1994 Republican takeover of Congress, has decided to use this moment of Republican weakness and disarray to remake the Party of Lincoln as the Party of Limbaugh.
What Limbaugh fails to understand is that any successful political movement is built of both true believers and evangelizers. True believers, like Limbaugh and Sean Hannity, fire up the troops. They tell their followers exactly what they want to hear, and they instinctively resist any compromise of their hallowed principles.
As a general rule, true believers live and work and worship among other true believers, and they like it that way. To the extent they engage the other side, the engagement takes the form of friendly but chilly mutual incomprehension or, more often, a shouting match.
There is something admirable about conviction that runs this deep. But it limits the size of your audience. Every week Rush Limbaugh reaches an audience of over 13 million listeners--a staggering sum by any standard. Yet 13 million listeners plus their spouses, plus the family dog, plus a few dead aunts and uncles thrown in here or there, still doesn't add up to an electoral majority.