GM to announce Industry Leading Warranties.

[dullard]

Originally posted by: Strk
Technically speaking, GM profited last quarter. While they did post a loss, it was entirely because of payouts. While GM still has a lot to fix to become a healthy company, it has done a lot to improve its situation.

I know that, but does the average Joe know it?

 

[ElFenix]

Originally posted by: Gulzakar
It's a typical response to a typical American Motor Car Dilemma. They produce sub-par vehicles, wonder why their share is sliding, and slap a band-aid on it (i.e. warranty, discounts). It's treating the symptom, not the problem. The warranty would be nice, but it doesn't change the fact that most (not all, though) of their cars are horribly built.

Real Solution? Build a more reliable car (and it helps if it doesn't look like a gimp monkey designed the body).

I swear, you'd think they would have clued in by now to the demands of the public...Why are the foreigns so successful? They took que...hell, even Hyundai's quality is improving each year.

2006 JD power 3 year dependability study (2003 model year?):
hyundai, 253 problems per 100 vehicles
chevrolet, 241 problems per 100 vehicles
GMC, 239
pontiac, 232
caddilac, 163
buick, 153

 

[SuperSix]

Originally posted by: Gulzakar
It's a typical response to a typical American Motor Car Dilemma. They produce sub-par vehicles, wonder why their share is sliding, and slap a band-aid on it (i.e. warranty, discounts). It's treating the symptom, not the problem. The warranty would be nice, but it doesn't change the fact that most (not all, though) of their cars are horribly built.

Real Solution? Build a more reliable car (and it helps if it doesn't look like a gimp monkey designed the body).

I swear, you'd think they would have clued in by now to the demands of the public...Why are the foreigns so successful? They took que...hell, even Hyundai's quality is improving each year.

ATTENTION JACK-ASS JAP CAR FAN BOI:
PLEASE READ ARTICLE BEFORE MAKING IDIOTIC, ILL-INFORMED, AND PLAIN IGNORANT/STUPID COMMENTS.

THAT IS ALL

Did you miss this part?

The latest J.D. Power Dependability study, which surveyed 48,000 owners of 2003 model-year vehicles to see how the cars fared three years after purchase put two GM brands, Buick and Cadillac, No. 3 and 4, respectively, in quality, ahead of brands such as Toyota, Honda and BMW. Lexus, the luxury brand of Toyota Motor, finished No. 1.

 

[dullard]

Originally posted by: ElFenix
2006 JD power 3 year dependability study (2003 model year?):
hyundai, 253 problems per 100 vehicles
chevrolet, 241 problems per 100 vehicles
GMC, 239
pontiac, 232
caddilac, 163
buick, 153

To back that up, Consumer Reports 5-year study for 2001 model year vehicles (I'll report just the average for the same make; different models within the same make will vary, often dramatically):
Hyundai, 80 serious problems per 100 vehicles
Chevrolet, 84 serious problems
GMC, 84 serious problems
Pontiac, 96 serious problems
Cadillac, 106 serious problems
Buick, 61.

In both studies, Hyundai was right there in the mix with GM and Chevrolet. But I think Gulzakar is correct, Hyundai is IMPROVING. That doesn't mean Hyundai is great yet, it just means that their long warranty is giving them incentives to improve and the results are showing. They still have a long way to go though as Lexus has 24 serious problems in the CR study.

 

[Gulzakar]

I didn't say I was a Jap fan boy.

I didn't say Hyundai was the most reliable, I said they took que to making better cars. Compare a 2006 Hyundai to a mid ninetees Hyundai.

It's all systemic...Warranty is nice in the short run...but quality and publice perception will take a good 10 years to change. Just think about it. An extended warranty is not a license to keep producing poorly built cars.

What will happen if they don't improve the quality? All that money loss from warranty claims leading to job cuts, quality cuts, cost cuts, etc.

 

[JulesMaximus]

Originally posted by: ElFenix

Originally posted by: JulesMaximus

Originally posted by: JS80
i'm still gonna buy a lexus...

I bought one recently. You won't regret it. Lexus has the best customer satisfaction and awesome service. 5/50k bumper to bumper and 7/70k powertrain warranty standard.

predictable

What's predictable? That Lexus is #1?

 

[Christobevii3]

Not suprising, buick is the most reliable and driven by old people. You can't drive a car like ****** and expect it to last forever...

 

[OS]

Originally posted by: vi_edit
My Dad will be happy

He bought a Silverado two years ago and it has been nothing but trouble for him. He's rapidly approaching the end of the orginal B2B warranty is is scared to know what will continue to break on him.

He's been writing letters to GM on almost a monthly basis saying they need to increase their warranties from 3/36 up to 5/60. If they do that, he'll feel like he won a small battle

Ford recently bumped up their powertrain, and Dodge did the same years ago(but with a deductable). So it was only time before GM responded.

heh, so much for GM and their we've changed marketing.

 

[MikeMike]

DETROIT? General Motors will tell consumers about the newest reason why they should put GM vehicles on their shopping lists through a fully integrated corporate marketing campaign that debuts Thursday.

Themed ?Elevate,? the campaign will tell the story of how people who buy GM cars, pickups, SUVs and crossover vehicles will now be traveling on a ?higher road? with a new level of confidence, thanks to GM?s new 100,000-mile, five-year powertrain limited warranty, which was announced today by GM Chairman and CEO Rick Wagoner.

The new powertrain warranty features expanded powertrain coverage across all eight GM brands to 100,000 miles and five years, beginning with the entire 2007 lineup of cars and light-duty trucks. It is completely transferable, carries no deductible and is the best warranty of any full-line automaker. GM also has expanded its 24/7 roadside assistance and courtesy transportation programs to 100,000 miles and five years. Altogether, it?s the best coverage in the auto industry.

Wagoner said that the new powertrain warranty, combined with GM?s outstanding quality, competitive pricing, and a stable of successful new vehicles with relevant technologies such as OnStar and StabiliTrak, provide GM customers with an unprecedented level of value and peace of mind.

GM will begin to get this message out with a 60-second spot that will air during Thursday night?s NBC-televised NFL season opener between the world champion Pittsburgh Steelers and the Miami Dolphins. The spot also will air on a wide variety of premium network and cable sports, news and entertainment programming.

Created with GM by Deutsch Inc. in Los Angeles, the spot features several 2007 GM cars and trucks, which ?elevate? above gridlocked traffic in Los Angeles, New York, Miami and San Francisco. Once airborne, surprised drivers accelerate on this exclusive, alternate freeway. A voiceover states: A new level of strength. A new level of quality. A new level.. of confidence. Introducing the GM 100,000-Mile Warranty. With courtesy transportation and roadside assistance on every vehicle we make. It?s the best coverage in America, from the biggest brand in America. Music for the spot is ?Get What You Need,? by Jet.

?The goal of the ?Elevate? campaign is to tell people that GM is now offering the broadest, largest, most value-driven coverage in the industry,? said Mark LaNeve, GM North America vice president of vehicle sales, service and marketing. ?Our comprehensive coverage demonstrates we?re serious about the quality and reliability of all of our vehicles. And we have an integrated marketing campaign that showcases that belief clearly, strongly and consistently.?

In addition to the television component, the ?Elevate? campaign will have a heavy online presence, an experiential out-of-home component in several major markets across the United States, print advertising in newspapers and point-of-sale materials. All communications will carry the ?Elevate? theme and will, in a variety of creative ways, show GM vehicles on the exclusive elevated highway.

?There?s a remarkable gap between the perception of GM quality and the reality,? said Eric Hirshberg, president and chief creative officer of Deutsch. ?We found that the best way to deal with that was simply to ignore it. If you tell people, ?We?re better than you think we are,? they don?t believe you. Whereas if you come from a place of utter and complete confidence, people feel it and respond. So we shed the baggage and went on offense.?

About GM

General Motors Corp. (NYSE: GM), the world?s largest automaker, has been the global industry sales leader for 75 years. Founded in 1908, GM today employs about 327,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries More information on GM can be found at www.gm.com.

About Deutsch

Deutsch Inc. is a full-service integrated marketing and communications company. Part of the Interpublic Group of Companies (NYSE: IPG), Deutsch offers clients an array of services including advertising, direct marketing, Interactive, media buying and planning, design, public relations, promotions and branded entertainment. More information is available at www.deutschinc.com.

CONTACT(S):

interesting warranty... 100k miles, or 5 years?

roadside assistance for 5 years is nice though.

 

[dullard]

Originally posted by: Christobevii3
Not suprising, buick is the most reliable and driven by old people. You can't drive a car like ****** and expect it to last forever...

Who ever said Buick was the most reliable. JD Power study discussed in this thread. Notice that Lexus and Mercury beat Buick.

 

[dullard]

Originally posted by: MIKEMIKE
interesting warranty... 100k miles, or 5 years?

Vehicles are driven more and more, especially light trucks. Thus, it makes sense to now have the miles be ~20k times the years.

 

[ElFenix]

Originally posted by: dullard

Originally posted by: ElFenix
2006 JD power 3 year dependability study (2003 model year?):
hyundai, 253 problems per 100 vehicles
chevrolet, 241 problems per 100 vehicles
GMC, 239
pontiac, 232
caddilac, 163
buick, 153

To back that up, Consumer Reports 5-year study for 2001 model year vehicles (I'll report just the average for the same make; different models within the same make will vary, often dramatically):
Hyundai, 80 serious problems per 100 vehicles
Chevrolet, 84 serious problems
GMC, 84 serious problems
Pontiac, 96 serious problems
Cadillac, 106 serious problems
Buick, 61.

In both studies, Hyundai was right there in the mix with GM and Chevrolet. But I think Gulzakar is correct, Hyundai is IMPROVING. That doesn't mean Hyundai is great yet, it just means that their long warranty is giving them incentives to improve and the results are showing. They still have a long way to go though as Lexus has 24 serious problems in the CR study.

i'm more showing that having faith in hyundai but not in caddillac or chevy is assinine.

2005 numbers, 2004, 2003
average, 237, 269, 273
hyundai, 260, 375, 342
pontiac, 245, 297, 293
GMC, 245, 262, 269
chevrolet, 232, 262, 272
caddilac, 175, 196, 209
buick, 163, 187, 179
lexus, 139, 162, 163

2002 figures were only given for the makes that were better than industry average and it was a 5 year study so it's not directly comparable.

 

[MikeMike]

Originally posted by: dullard

Originally posted by: MIKEMIKE
interesting warranty... 100k miles, or 5 years?

Vehicles are driven more and more, especially light trucks. Thus, it makes sense to now have the miles be ~20k times the years.

my dad already has 15k miles on the Tahoe, and that was purchaseed in May...

The new warranty will apply retroactively to 2007 GM cars and trucks already sold.

announced as well... so my dad get the new warranty

 

[dullard]

Originally posted by: ElFenix
i'm more showing that having faith in hyundai but not in caddillac or chevy is assinine.

Who in this thread said that? All I've seen is that Hyundai is improving. I don't see anyone in this thread having faith in Hyundai or anyone saying Hyundai is better than Cadillac or Chevy.

 

[fbrdphreak]

Originally posted by: MIKEMIKE

Originally posted by: blurredvision
Will this extended warranty be implied on existing vehicles? My current 04' Grand Prix just topped 36k miles last month. Sure would be great to not have to worry for another year or two.

i hope

But doubtful

 

[acemcmac]

Should be interesting...

 

[AmigaMan]

I like it! I would definitely consider a GM for my wife's next car now. Her 96 Accord is getting a bit long in the tooth. A/C is out, doors all banged up (not her fault though), and the automatic transmission feels weird when I drive it (shifts hard in some cases, takes a while to shift in others). While it gets her from A to B, I don't predict it'll last much longer. The new warranty plus the lower cost of GM cars in general make it very tempting.

If you think about it in PC-geek terms, a GM vehicle is like a Dell Inspiron and a Toyota or Honda is like a Lenovo Thinkpad and BMW's are like Apple MacBook's (nice and fast but always in the shop). j/k

 

[MikeMike]

Originally posted by: fbrdphreak

Originally posted by: MIKEMIKE

Originally posted by: blurredvision
Will this extended warranty be implied on existing vehicles? My current 04' Grand Prix just topped 36k miles last month. Sure would be great to not have to worry for another year or two.

i hope

But doubtful

applies to all 2007 models, past/present/future, and all forthcoming purchases.

 

[fbrdphreak]

Originally posted by: MIKEMIKE

DETROIT? General Motors will tell consumers about the newest reason why they should put GM vehicles on their shopping lists through a fully integrated corporate marketing campaign that debuts Thursday.

Themed ?Elevate,? the campaign will tell the story of how people who buy GM cars, pickups, SUVs and crossover vehicles will now be traveling on a ?higher road? with a new level of confidence, thanks to GM?s new 100,000-mile, five-year powertrain limited warranty, which was announced today by GM Chairman and CEO Rick Wagoner.

The new powertrain warranty features expanded powertrain coverage across all eight GM brands to 100,000 miles and five years, beginning with the entire 2007 lineup of cars and light-duty trucks. It is completely transferable, carries no deductible and is the best warranty of any full-line automaker. GM also has expanded its 24/7 roadside assistance and courtesy transportation programs to 100,000 miles and five years. Altogether, it?s the best coverage in the auto industry.

Wagoner said that the new powertrain warranty, combined with GM?s outstanding quality, competitive pricing, and a stable of successful new vehicles with relevant technologies such as OnStar and StabiliTrak, provide GM customers with an unprecedented level of value and peace of mind.

GM will begin to get this message out with a 60-second spot that will air during Thursday night?s NBC-televised NFL season opener between the world champion Pittsburgh Steelers and the Miami Dolphins. The spot also will air on a wide variety of premium network and cable sports, news and entertainment programming.

Created with GM by Deutsch Inc. in Los Angeles, the spot features several 2007 GM cars and trucks, which ?elevate? above gridlocked traffic in Los Angeles, New York, Miami and San Francisco. Once airborne, surprised drivers accelerate on this exclusive, alternate freeway. A voiceover states: A new level of strength. A new level of quality. A new level.. of confidence. Introducing the GM 100,000-Mile Warranty. With courtesy transportation and roadside assistance on every vehicle we make. It?s the best coverage in America, from the biggest brand in America. Music for the spot is ?Get What You Need,? by Jet.

?The goal of the ?Elevate? campaign is to tell people that GM is now offering the broadest, largest, most value-driven coverage in the industry,? said Mark LaNeve, GM North America vice president of vehicle sales, service and marketing. ?Our comprehensive coverage demonstrates we?re serious about the quality and reliability of all of our vehicles. And we have an integrated marketing campaign that showcases that belief clearly, strongly and consistently.?

In addition to the television component, the ?Elevate? campaign will have a heavy online presence, an experiential out-of-home component in several major markets across the United States, print advertising in newspapers and point-of-sale materials. All communications will carry the ?Elevate? theme and will, in a variety of creative ways, show GM vehicles on the exclusive elevated highway.

?There?s a remarkable gap between the perception of GM quality and the reality,? said Eric Hirshberg, president and chief creative officer of Deutsch. ?We found that the best way to deal with that was simply to ignore it. If you tell people, ?We?re better than you think we are,? they don?t believe you. Whereas if you come from a place of utter and complete confidence, people feel it and respond. So we shed the baggage and went on offense.?

About GM

General Motors Corp. (NYSE: GM), the world?s largest automaker, has been the global industry sales leader for 75 years. Founded in 1908, GM today employs about 327,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries More information on GM can be found at www.gm.com.

About Deutsch

Deutsch Inc. is a full-service integrated marketing and communications company. Part of the Interpublic Group of Companies (NYSE: IPG), Deutsch offers clients an array of services including advertising, direct marketing, Interactive, media buying and planning, design, public relations, promotions and branded entertainment. More information is available at www.deutschinc.com.

CONTACT(S):

interesting warranty... 100k miles, or 5 years?

roadside assistance for 5 years is nice though.

Link please, my Dad is now going to be really mad he bought an 06!

 

[MikeMike]

Originally posted by: fbrdphreak

Originally posted by: MIKEMIKE

DETROIT? General Motors will tell consumers about the newest reason why they should put GM vehicles on their shopping lists through a fully integrated corporate marketing campaign that debuts Thursday.

Themed ?Elevate,? the campaign will tell the story of how people who buy GM cars, pickups, SUVs and crossover vehicles will now be traveling on a ?higher road? with a new level of confidence, thanks to GM?s new 100,000-mile, five-year powertrain limited warranty, which was announced today by GM Chairman and CEO Rick Wagoner.

The new powertrain warranty features expanded powertrain coverage across all eight GM brands to 100,000 miles and five years, beginning with the entire 2007 lineup of cars and light-duty trucks. It is completely transferable, carries no deductible and is the best warranty of any full-line automaker. GM also has expanded its 24/7 roadside assistance and courtesy transportation programs to 100,000 miles and five years. Altogether, it?s the best coverage in the auto industry.

Wagoner said that the new powertrain warranty, combined with GM?s outstanding quality, competitive pricing, and a stable of successful new vehicles with relevant technologies such as OnStar and StabiliTrak, provide GM customers with an unprecedented level of value and peace of mind.

GM will begin to get this message out with a 60-second spot that will air during Thursday night?s NBC-televised NFL season opener between the world champion Pittsburgh Steelers and the Miami Dolphins. The spot also will air on a wide variety of premium network and cable sports, news and entertainment programming.

Created with GM by Deutsch Inc. in Los Angeles, the spot features several 2007 GM cars and trucks, which ?elevate? above gridlocked traffic in Los Angeles, New York, Miami and San Francisco. Once airborne, surprised drivers accelerate on this exclusive, alternate freeway. A voiceover states: A new level of strength. A new level of quality. A new level.. of confidence. Introducing the GM 100,000-Mile Warranty. With courtesy transportation and roadside assistance on every vehicle we make. It?s the best coverage in America, from the biggest brand in America. Music for the spot is ?Get What You Need,? by Jet.

?The goal of the ?Elevate? campaign is to tell people that GM is now offering the broadest, largest, most value-driven coverage in the industry,? said Mark LaNeve, GM North America vice president of vehicle sales, service and marketing. ?Our comprehensive coverage demonstrates we?re serious about the quality and reliability of all of our vehicles. And we have an integrated marketing campaign that showcases that belief clearly, strongly and consistently.?

In addition to the television component, the ?Elevate? campaign will have a heavy online presence, an experiential out-of-home component in several major markets across the United States, print advertising in newspapers and point-of-sale materials. All communications will carry the ?Elevate? theme and will, in a variety of creative ways, show GM vehicles on the exclusive elevated highway.

?There?s a remarkable gap between the perception of GM quality and the reality,? said Eric Hirshberg, president and chief creative officer of Deutsch. ?We found that the best way to deal with that was simply to ignore it. If you tell people, ?We?re better than you think we are,? they don?t believe you. Whereas if you come from a place of utter and complete confidence, people feel it and respond. So we shed the baggage and went on offense.?

About GM

General Motors Corp. (NYSE: GM), the world?s largest automaker, has been the global industry sales leader for 75 years. Founded in 1908, GM today employs about 327,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries More information on GM can be found at www.gm.com.

About Deutsch

Deutsch Inc. is a full-service integrated marketing and communications company. Part of the Interpublic Group of Companies (NYSE: IPG), Deutsch offers clients an array of services including advertising, direct marketing, Interactive, media buying and planning, design, public relations, promotions and branded entertainment. More information is available at www.deutschinc.com.

CONTACT(S):

interesting warranty... 100k miles, or 5 years?

roadside assistance for 5 years is nice though.

Link please, my Dad is now going to be really mad he bought an 06!

http://media.gm.com/servlet/GatewayServ...pressreldetail.do?domain=2&docid=28433 (this is the one that talks about retroactive, and other stuff)

 

[Vette73]

Consumer reports ?survey? is not scientific and only uses statistics generated from those that subscribe from their magazine. They also show their bias in pretty much all their car ?reviews?.
JD powers reports do a general scientific study and every car owner has an equal chance of being polled for theirs.
So I would not go by anything CR says when it comes to cars. In fact it makes me doubt most of their reviews they put out now because of it.

 

[fbrdphreak]

Eh, reading the details I don't think my Dad will care. Bumper to bumper is still the same on his Avalanche even if he got an 07 and while powertrain is nice, the 5.3L V8 and 4-speed auto are bulletproof. As long as he doesn't wait until 100K to change the tranny fluid like on our old Grand Prix :roll:

 

[fbrdphreak]

Originally posted by: Marlin1975
Consumer reports ?survey? is not scientific and only uses statistics generated from those that subscribe from their magazine. They also show their bias in pretty much all their car ?reviews?.
JD powers reports do a general scientific study and every car owner has an equal chance of being polled for theirs.
So I would not go by anything CR says when it comes to cars. In fact it makes me doubt most of their reviews they put out now because of it.

Same here

 

[OS]

Originally posted by: Marlin1975
Consumer reports ?survey? is not scientific and only uses statistics generated from those that subscribe from their magazine. They also show their bias in pretty much all their car ?reviews?.
JD powers reports do a general scientific study and every car owner has an equal chance of being polled for theirs.
So I would not go by anything CR says when it comes to cars. In fact it makes me doubt most of their reviews they put out now because of it.

except that CR says almost the same thing as JD powers as already linked in this thread

 

[ElFenix]

Originally posted by: dullard
Who in this thread said that? All I've seen is that Hyundai is improving. I don't see anyone in this thread having faith in Hyundai or anyone saying Hyundai is better than Cadillac or Chevy.

i got that as the thrust of gulzakar's post.