Originally posted by: Arkaign
Hold on people. As long as GM is still alive and operating, I don't see them killing anything beyond 'development' of new performance vehicles. I don't see any indications that they're going to stop production of performance vehicles, which wouldn't make much sense anyway due to the issues of sunk costs. Also, Corvette sells fine, check the production numbers here :
http://www.corvetteactioncenter.com/specs/
C5 and C6 have been good sellers for a ~$50k car for their entire run. C4 didn't sell that well in the 90s, but that was because it pretty much sucked.
They will kill vehicles when the cost of production can't be covered by the sales and distribution of those vehicles, including costs associated with government nannying, taxes, etc.
And I think you've hit the nail on the head. Maybe we can agree to disagree as far as the sales numbers but your last sentence speaks plenty. I'll elaborate on it some. You've got a single plant in Kentucky that essentially builds only that car. The Cadillac numbers are so low that there is no sense even counting them. When I say being out in the middle of nowhere, what I'm really getting at is that there are no other GM plants nearby. Spring Hill, but they are an assembly plant that still had some stamping capacity last I knew, but AFAIK, they produce nothing for the Corvette (not a sheet metal car). The hydroformed frame rails are produced in Pontiac. Both the steel and aluminum versions. I'm getting off track but the point I'm trying to make is that every component for the car has to be shipped in. The platform is used on only one vehicle (remember, low numbers on the caddy) so it's tough to justify the expenditure. Maybe not tough, maybe no business case could be made for it at all.
If you've ever toured the plant, the production line runs so slow that my wife asked me if it was actually moving. They run a one shift operation and the seniority of their employees has got to be close to the highest, if not the highest in the corporation. The point? It will be easy to get rid of the employees. The plant has got to be heated, maintained, taxes paid, etc., etc. Will they continue to make the product they're producing now? Most likely. The tooling is in place and probably paid for by now. Will they produce the next generation - no. How long will they produce the current model? They're saying Saturns life cycle will end in 2011. They'll continue to produce Corvette's until the end of the life cycle
or until sales fall to a number where it makes no financial sense to make any more. The latter is already here IMO. Remember this company is in big trouble and they can't afford to keep a plant open for the sake of nostalgia.
The market for a car in that price range exists in such small numbers that it's essentially dead.
It costs roughly a billion to bring a new car to market. A billion and a half to construct a new plant. I don't know the figures to re-tool a plant for a new model, but if you include deconstruction, design, materials, construction, transportation, installation (this entails extensive reworking of electrical and piping), troubleshooting, tuning in and training for the workers (plus everything I've overlooked) and this figure could easily be 100 million to 200 million. If somebody knows the costs, post them as I would not be surprised if it's twice that.
I don't think the General can afford to take a loss having high performance vehicles manufactured to try to build excitement in their brands. It hasn't worked in a long time and I don't see that changing. If you really want a Corvette, but can't afford it, you don't settle for an Impala. If you really want the new Camaro but can't afford it, you don't buy a G6. GM's hi-po oriented customers want
that car, not something lessor.
Hey, I don't everything by any means. I have no inside scoop. If I sound like I think I know it all, I apologize for coming off that way. These are just my thoughts.