AMD marketing, too!
Nvidia GTX 460 SE
Nvidia GTX 460 OEM
Nvidia GTX 460 768
Nvidia GTX 460 1GB
Nvidia GTX 460 Version 2
Consumer reads a review of a Nvidia GTX 460 1gb, and assumes thats what hes getting when he buys a 460...... its not what he gets.
AMD are no where close to Nvidia, when it comes to "tricking" people with odd prefix/sufixes.
Im not saying nvidia does it on purpose to profit off those that dont know better... but it happends every generation with cards they have.
with the 5xx series:
Geforce GTX 560 SE
Geforce GTX 560
Geforce GTX 560 TI
Geforce GTX 560 OEM
Geforce GTX 560 TI 448 (limited eddition)
Which of the 5 differnt models of 560, do you think people think of when they read reviews?
Probably the top model right? then they get the SE edition and dont understand why they dont get the same results as reviewers did.
Its borderline trickery.