Don't see the point of this? It is genius.
Instead of people just check Steam on Tuesday/Thursday for the usual sales, they will check everyday or much more often. Chances you increased time spent on Steam will also increase sales.
If you know what games you want, why not just put some money to the side and use it when they do appear on sale.
They get more sales, we get more games cheaper, I'm seeing no down side here. Well besides my wallet needing CPR.
Yeah I guess seeing it that way would make sense for those that are concerned by it.
I'm not the type of consumer who "puts money to the side just in case" a game would be on sale that I would happen to want. I'm the kind of consumer who plans (most of the time, not saying I never bought anything or games because of hype or impulsion, I've done it several times, but generally speaking I don't). In my case specifically I would rather wait until a specific game I would like goes on sale on a specific date that I would be aware of in advance, that way I would put the exact amount of money necessary just for that and buy it the supposed day during which it'd be on sale.
If I just "put money to the side just in case" I might end up leaving... say... $40 or so "just in case" and then I'd end up buying perhaps two or three games going on sale in the next two or three weeks, perhaps in just one week, and those games as I know myself well enough would end up unplayed, barely touched, or forgotten (hence the reference to impulsive purchases which usually end up under-appreciated after a short time). On the other hand, "warn" me one week or two in advance that for instance The Witcher 2 goes on sale (pure example) and I will most likely put the money to buy just that at its price during that sale (if the price is revealed as well) and call it a night. I would also end up playing it.
I know the "point" is to make money, I mean it's obvious of course and it's fine I guess, but those "out of the blue" games sales are everything but interesting to me. I need a minimum amount of information in advance so that I can plan my things and my finances accordingly. As I said I did in the past, buy games just for the heck of it or because they were on sale and I wanted to "try them out" at that price, but around 8 games out of 10 in such cases bored me fast or I had regrets after. There will be some exceptions to the "rule" in the near future, I do know that I will buy Diablo III, Mass Effect 3 and Skyrim on day one, and I do know that those games (perhaps except for DIII) will end up on sales just one or two months after their release.
But generally speaking I don't impulsively buy games anymore (the last one was Mass Effect 2, which was anticipated by thousands for years) not since a few years, I guess that age and general disappointment of gaming helps to not fall on the impulsion wagon, too.