Gillette’s wonderfully woke new commercial

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Starbuck1975

Lifer
Jan 6, 2005
14,698
1,909
126
Oh I agree, it appears that others dont? I don't pretend like that isn't part of society and what's directed towards women either.
You and I are probably more in agreement than our posting history would suggest. I don’t care enough about this topic to have started a thread on it, but I think the response to it is more a reflection on how people feel about the OP and his blind support of Trump. Which is ironic, because a rejection of unchecked woke nonsense is partially how Trump took the White House.
 
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Zorba

Lifer
Oct 22, 1999
15,613
11,256
136
Heh. They elected Trump, an outstanding example of toxic masculinity. It's a whole different kind of assholery than what women generally exhibit.
I meant there were many women that went along with Trump and the "fuck your feelings" stuff. There is almost nothing about Trump I'd consider masculine, he is just a fucking asshole that treats everyone like shit. I don't understand why we need to tie the word masculine to sexual assault. Did he assault women to prove he was a strong man, or because he was an asshole and thought he could get away with it.
 

blackangst1

Lifer
Feb 23, 2005
22,902
2,360
126
Strange how every thread turns into a Trump thread. But anyway...

I wonder how many people stand in the razor aisle and think "Am I woke enough to buy these?" LOL
 
Nov 8, 2012
20,842
4,785
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So you think that boys roughhousing is wrong? In the split second the screen, it looks like they are playing to me, not having an altercation. Maybe this is the problem with trying to boil down a very broad and nuanced subject down into a 90 second ad.

Considering the number of large mammal offspring participating in roughhousing/play fighting I think it is much more reasonable to point to evolution than religious culture for boys roughhousing.

I have a 50lb German Shepherd-Beagle mix, and a little mutt that is probably half chihuahua < 15lb... They rough-house all the time doing play-biting on eachother and wrestling on the floor. I guess I'm a horrible parent since I just say "Dogs will be dogs"
 
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brycejones

Lifer
Oct 18, 2005
30,349
31,433
136
Yawn. Carls’ Jr., Axe body spray and GoDaddy were all companies notorious for their sexist ads. All in recent years have course corrected in a way that is responsive to the #metoo movement, and have injected a more positive message in defining masculinity.

There were no threads on any of them because those brands credibly transitioned in a way that was genuine and credible.

I don’t think anyone is complaining about the message. GIllette failed on delivery. The ad is a misfire. Plain and simple. You don’t get to 1M dislikes on YouTube unless you’ve screwed up.

I wouldn't take 1M dislikes on you-tube as a sign that they screwed up. You've even complained about the rating system here and how it can be misused. I would imagine for a hot-button item like the Gillette ad it isn't hard at all to get enough people mobilized to click the dislike button. I must not being attention because I missed Carls' Jr, Axe and Godaddy all changing their ways.

For me personally the Gillette ad is pretty much a non-event, the over the top reaction to it is more interesting than the ad itself. Obviously YMMV.
 

Starbuck1975

Lifer
Jan 6, 2005
14,698
1,909
126
I wouldn't take 1M dislikes on you-tube as a sign that they screwed up. You've even complained about the rating system here and how it can be misused. I would imagine for a hot-button item like the Gillette ad it isn't hard at all to get enough people mobilized to click the dislike button. I must not being attention because I missed Carls' Jr, Axe and Godaddy all changing their ways.

For me personally the Gillette ad is pretty much a non-event, the over the top reaction to it is more interesting than the ad itself. Obviously YMMV.
I appreciate the thoughtful response. I’ve not complained about the rating system, but I do respect those who back up their rating with a response.

As for the ad, I think an interesting dynamic is at play. As men lose their seat of power at the table, they are seeing what the world looks like through other eyes.

I don’t recognize any of the behaviors in that ad as acceptable, but the only men I’ve ever known to exhibit them are the exception rather than the norm. Perhaps the team who came up with the ad were lacking in diversity, hence the polarized response to it.
 

ch33zw1z

Lifer
Nov 4, 2004
39,838
20,433
146
Disagree. Not sure what your point actually is there. Care to explain it?

I have history on my side. You'll have to explain why you disagree. My point is obvious, certainly surprising you don't, or won't, see it. My point was quite clear in my response to Jaskalas. You'll have to offer some insight as to why you disagree, since you've just seemed to be argumentative.

Men have historically used physical prowess to dominate the world around them. When that's no longer looked to as the pinnacle of manhood, and words, understanding, empathy are taking more of the playing field away, there's going to be some growing pains. The pains will run deep into the entrenched societal norms that many of us, including myself sometimes, just brush past as....normal.
 
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realibrad

Lifer
Oct 18, 2013
12,337
898
126
I have history on my side. You'll have to explain why you disagree. My point is obvious, certainly surprising you don't, or won't, see it. My point was quite clear in my response to Jaskalas. You'll have to offer some insight as to why you disagree, since you've just seemed to be argumentative.

Men have historically used physical prowess to dominate the world around them. When that's no longer looked to as the pinnacle of manhood, and words, understanding, empathy are taking more of the playing field away, there's going to be some growing pains. The pains will run deep into the entrenched societal norms that many of us, including myself sometimes, just brush past as....normal.

The world is filled with men. Female leaders have used violence just as often as male leaders.

Are you trying to say that men dominate the world because they are on average physically stronger than females? That would make no sense.

What history is on your side. You made the claim, so how could I find negative evidence that you are wrong?
 

Amused

Elite Member
Apr 14, 2001
57,547
20,262
146
The ad shows a couple of pre-teen boys wrestling and then says "Boys will be Boys." What is the implication if not that boys roughhousing is some how bad? Maybe they are trying to show a bully beating up someone, but it doesn't look like that in the split second it is on the screen.

No, it shows one boy beating up another.
 

nakedfrog

No Lifer
Apr 3, 2001
63,657
20,117
136
I appreciate the thoughtful response. I’ve not complained about the rating system, but I do respect those who back up their rating with a response.

As for the ad, I think an interesting dynamic is at play. As men lose their seat of power at the table, they are seeing what the world looks like through other eyes.
Lose their seat of power? I think more chairs are just being pulled up to the table.
 

zinfamous

No Lifer
Jul 12, 2006
111,997
31,564
146
For those who question which way this form leans, how many "Right" leaning posters go around down voting people on the forum. Then, look at the people that are on the "Left" doing it. People get triggered by a whole mess of things, its just that some groups are triggered by different things.

bad spelling bro
 

ch33zw1z

Lifer
Nov 4, 2004
39,838
20,433
146
The world is filled with men. Female leaders have used violence just as often as male leaders.

Are you trying to say that men dominate the world because they are on average physically stronger than females? That would make no sense.

What history is on your side. You made the claim, so how could I find negative evidence that you are wrong?

You can find evidence to prove me wrong. Start listing socities dominated by women.

Yes, indeed physical strength has played a huge part in our history. That makes no sense to you? I'm not even sure we're in the same reality now dude...lol
 

ch33zw1z

Lifer
Nov 4, 2004
39,838
20,433
146
You and I are probably more in agreement than our posting history would suggest. I don’t care enough about this topic to have started a thread on it, but I think the response to it is more a reflection on how people feel about the OP and his blind support of Trump. Which is ironic, because a rejection of unchecked woke nonsense is partially how Trump took the White House.

Probably. I don't see #metoo as being woke, but that won't stop others from trying label it such. It's more like people are fed up with "it's a man's world" being used like "boys will be boys" to give unequal treatment a pass.
 

zinfamous

No Lifer
Jul 12, 2006
111,997
31,564
146
Yawn. Carls’ Jr., Axe body spray and GoDaddy were all companies notorious for their sexist ads. All in recent years have course corrected in a way that is responsive to the #metoo movement, and have injected a more positive message in defining masculinity.

There were no threads on any of them because those brands credibly transitioned in a way that was genuine and credible.

I don’t think anyone is complaining about the message. GIllette failed on delivery. The ad is a misfire. Plain and simple. You don’t get to 1M dislikes on YouTube unless you’ve screwed up.

Hillary Clinton's book got millions of dislikes, and maybe even more likes? (star ratings) on Amazon before her book was even released. It doesn't really mean anything about "what you did" when it comes to internet mob voting.

Hello, AT effect.
 

FerrelGeek

Diamond Member
Jan 22, 2009
4,669
266
126
Precisely why I stay away these days. Can't have a rational discussion about anything in here anymore.

Strange how every thread turns into a Trump thread. But anyway...

I wonder how many people stand in the razor aisle and think "Am I woke enough to buy these?" LOL
 

realibrad

Lifer
Oct 18, 2013
12,337
898
126
You can find evidence to prove me wrong. Start listing socities dominated by women.

Yes, indeed physical strength has played a huge part in our history. That makes no sense to you? I'm not even sure we're in the same reality now dude...lol

No, your claim is not just that societies are controlled by men, but, that men use violence toward women to get there. Historically violence is used by those in power, male or female, against those that do not have power, male or female.

Do you think that kings had power over their people because they were super strong? The world is not anime fyi.
 

ch33zw1z

Lifer
Nov 4, 2004
39,838
20,433
146
No, your claim is not just that societies are controlled by men, but, that men use violence toward women to get there. Historically violence is used by those in power, male or female, against those that do not have power, male or female.

Do you think that kings had power over their people because they were super strong? The world is not anime fyi.

Please, this is just sad. You disagree with the word dominate, but don't offer an alternative. You disagree that men have historically dominated societies, and used violence to do it.

Offer me some evidence to go with it.

And yes, in some cases men were Kings, and he was strong enough to feared. I gave you my point. Women have been treated like second class citizens for far longer than they've participated in our culture and society in ways that men have. Did they treat themselves that way? Lol...if you don't think the suppression was ever physical....well, get that head out of the sand.
 
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ch33zw1z

Lifer
Nov 4, 2004
39,838
20,433
146
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VRAMdemon

Diamond Member
Aug 16, 2012
8,107
10,813
136
M: First off, thank you most sincerely for this post. I feel like I am talking to a real person here, one who is attempting to be honest with himself, and with me.

OK, I do not think my main narrative was ever to make you admit you were triggered. My main point has always been that the put down reactions to the Oposter's Opost were were not based much on anything that he said but on how he has been pigeonholed as a result of his posting history, and to the extent that having myself, in reading his post as a single item, could not fine anything much in it that could account for that negative reaction, and moreover, that I could share in the concern he actually expressed. What I saw then was people being needlessly and absurdly triggered themselves and turning around and calling him the one who was triggered.

I realize that we build a body of history with people we interact with that create assumption about why they act as they do, and while I appreciate and can do that myself, I find it also robotic and soul killing. It is exactly why we get triggered and are trapped by past experience, unwilling to engage in dialog or alter fixed perceptions. I think I am seeing visible signs of how the insanity on the right is causing the left to become unhinged. I don't think that is a good thing. It triggers my own sort of concern.

But when I read his OP I saw nothing there to suggest he is some incel monster or aggrieved male chauvinist, whether he is or is not. I saw a moral questioning of the appropriateness of having our moral values set by corporations. My response to that was that I can both see the appropriateness of the question and support the ad at the same time.

V: It is odd that the cognitive dissonance of this ad caused so much mental discomfort. The controversy is not about the effectiveness of the ad and the business they will lose or gain, but "what about the poor men??" I (adult male) wasn't offended watching this ad. (actually It looks like a preview for the latest tedious Steve Carrell movie) Nor was my ultraconservative in laws whom have seen this ad. In fact "real" conservatives should praise a message of morality and proper behavior. There is only a small segment of people "triggered" by this ad. We know who they are. The hubbub is from men who claim it's an attack on all men. But there's nothing in the ad that implies all men are like this; that's completely in the eyes of these viewers. If that Gillette ad made you pissed off, you’re why they made it.

M: I have no problem with this. I just don't think it applies to me or the content of the OPost.

V: My interpertation of the ad... hey, don't be an asshole, or one of those assholes that excuses assholish behavior by other men. Be a good person and set a good example for the next generation of men. And, the reaction from the offenderati seems to be, "hey, they just called me an asshole!" hey If the shoe fits, wear it, but if it doesn't, you're not an asshole and they didn't call you one. It's like when someone parked their car over two (or more!) spots and they were called out as the asshole they are. But, "Hey, I park my car. They just called me an asshole!" Because, unless you park diagonally over two spots, you're not the asshole they are talking about.

M: I have no problem with this. It accurately represents how some people behave in my opinion too. But I had no problem with the ad, only questions about the implications of corporations signaling morality, what, long term the consequences will be. What is it all about. That was the issue I also saw the Oposter raising in his Opost.

V: The ad is already a success, it has people talking about it's message and what it means. Did Gillette alienate a huge piece of their customer base? I doubt it, but It's all over social media and the incels and the red pillers are losing their shit over this. If nothing else, the Gillette ad has done a great job of getting people to talk about the Gillette ad. Politically motivated ads are nothing new. The few in here "outraged" that corporations are in the morality business rings hollow. Most of the negative reaction is with the message.

M: Again, I have no problem with this. I was never on about the ad, only that what I thought was a valid moral concern about corporate sourced morality and the implications for society long run. The fact that there may be a lunatic fringe out there somewhere who see the ad as an attack on their sick moral beliefs does not justify stiffuling intelectual inquirey into the best ways to transmit moral principles to the general society. I think that is a very important issue to think about. And I believe it is important enough to consider that I not concern myself unduely about any triggered criticism I will face from the left in doing so. I thank you for defending your position here again for that reason. My point is that I don't think I was the droid you were looking for. :)

Moonbeam, I agree with you...your postings on here are thought provoking and entertaining and I enjoy reading them. I normally don't get involved in these "social justice" threads for the very reasons you state. Direct personal attacks are not part of my posting history here and they are counterproductive. Anytime people feel that something is directed against them personally, they immediately shut down and clamp down and refuse to listen. The moment they feel insulted or personally singled out, it's game over for real dialogue. Cheers!:)

As to your main point concerning corporate sourced morality - I really don't have a firm opinion on it and am not really sure of P& G intentions, in general I think it's not a good idea. This is the huge problem in that the very people who hate this ad are probably the ones who support "corporations as people". But it begs the question - How should this topic be addressed? what's the right approach?

I have actually changed my mind about Gillette being a company to champion moraity towards women - Would you take lectures about "toxic masculinity" from this company. And I believe Gillette makes money off the so-called "pink tax" by charging women more for its razors than men. Also, Gillette's parent company, Procter & Gamble, buys cheap palm oil from Wilmar International, a company which uses child slave labor. And Speaking of toxic, Gillette is owned by the guys whose tampons gave hundreds of women Toxic Shock Syndrome. So..Yeah, not buying their sudden embrace of feminism. Can the question be asked that would they run a commercial touting the joys of punching baby pandas if they thought it would sell more Mach 12s razors? possibly. This is most likely Procter and Gamble trying to make money. An executive of P&G beat me as a child. If you buy P&G products you support child beating. If the 100 marketing guys around the conference table at Procter & Gamble's office thought that the company would make more money if they made an ad showing guys' balls getting chopped off, then we'd all be talking about an ad with guys' balls getting chopped off.

Imagine the advert was portraying black people robbing, dealing drugs, stealing cars, you know, "toxic blackness" stuff, and then telling the black people to knock off the old excuses and asking if this is really the best black people can do. Would your interpretation be that it's about some black people, and is really a positive message? Or would you recognise that for what it is, and what this is, which is an intentional attack on a demographic group?

Having said all that, and this may sound contradictory to what I posted above... But he "Outrage" over the message of this ad is ridiculous..IMO the commercial seems to me to be saying: some men (and boys) behave badly; other men tend to look the other way or make excuses. It is the second group they are really trying to reach with this ad, to get them to be more active in promoting good behavior in those men and boys who do behave badly. The inclusion of bullying is there as an undesirable behavior to actively discourage, although I thought two of the three depictions of bullying (that I remember) were poorly presented and easy to mistake for kids being kids. Based on this idea, the commercial implies that the bad actors are in the minority, and that things can be turned around if the majority takes action. Whether this whole idea is realistic or not I can't say, nor can I say what Gillette's motives were for airing this ad. I really think the demographic of men they are trying to reach are unreachable.

And not to mention I find the amount of discourse that's been devoted to this topic depressing when there are plenty of major issues that should be getting more attention. But if the powers that be have decided that the nation will debate a Gillette ad while a nutcase in the white house is trying to destroy our democracy gets ignored for another week, so be it. So this will be my last response to this topic.

Edit - spelling
 
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Zorba

Lifer
Oct 22, 1999
15,613
11,256
136
No, it shows one boy beating up another.
In the half second it shows them before they all say "boys will be boys" it looks completely mutual messing around.

Very few men would stand by and watch a kid beat the shit out of another kid without doing something. That is why this ad's delivery is terrible, it says "a few" have already stepped up and shows like 30 men not doing anything about what you think is a beat down.