ch33zw1z
Lifer
- Nov 4, 2004
- 37,734
- 18,003
- 146
Selling to obese people is just good marketing in America. Know your target demographic
https://www.cdc.gov/obesity/data/adult.html
https://www.cdc.gov/obesity/data/adult.html
This is the problem right here, evaluating a company by shareholder value.P&G's share price over the last five years and more doesn't indicate a failing company to me, according to Google it's been a pretty steady rise since records began.
https://www.google.co.uk/search?q=proctor+and+gamble+share+price&oq=proctor+and+gamble+share+price
Turn the graph to 'max'.
I'll say the same thing I said about the first Gillette concerns.. Who gives a fuck? How can a group of people have such an emotional reaction to razor advertising? Then I saw the posters who were complaining... Makes sense. Typical "feels" posters.
They reversed this trend, not through a better product, but through marketing virtue signaling, allowing them to completely circumvent the more problematic sustainability and gender pricing of their products.
LOL ... we know EXACTLY why she is that fat. Because she has absolutely no self control and is one lazy fatty.
You answered your own question. Failing company. There's a wave of "wokeness" right now, especially among youth. They're marketing to it. If their traditional market perhaps doesn't lean all that "woke" and it's been eroding, try another market. A younger one, especially. No matter whether it's cigarettes or razor brands, they always have to hook the next generation.
P&G's share price over the last five years and more doesn't indicate a failing company to me, according to Google it's been a pretty steady rise since records began.
https://www.google.co.uk/search?q=proctor+and+gamble+share+price&oq=proctor+and+gamble+share+price
Turn the graph to 'max'.
P&G did a press release about a month ago that personal grooming sales are stabilizing. About a year or two ago, Forbes or Wall Street Journal ran an article that Gillette was losing market share to Harry’s and Dollar Shaving Club, hence the social media campaign.Mind showing me where they "reversed this trend"? searching around for financial figures, but all I see is where the business is still overall doing well (P&G as a whole) - organic sales of Gillette has been down for quite some time.
The grooming segment, which includes Gillette razors and Braun electric shavers, saw organic sales drop by 1 percent. P&G noted that organic sales for the wet shave business were flat while grooming appliances decreased mid-single digits because of negative mix impacts from the disproportionate growth of mid-tier products.
https://www.bizjournals.com/cincinn...g-gaining-sales-momentum-earnings-report.html
Bump....
P&G had recently reported their quarterly results. Organic sales growth was up 5% total. All of their products sold better.
Oh WAIT! EXCEPT for Gillette. Hahahaha.
Bump....
P&G had recently reported their quarterly results. Organic sales growth was up 5% total. All of their products sold better.
Oh WAIT! EXCEPT for Gillette. Hahahaha.
Except in this case the corporation virtue signaled to reverse a trend of losing market share, and the sales data suggests it didn’t work. I appreciate the commercial as a case study of what not to do.I still love and appreciate the commercial.
Sometimes, even corporations are willing to put doing the right thing before making a buck.
Gillette: We’re losing shaving market share and Millenials are flocking to lower cost online alternatives. We could lower our prices, but then how do we get customers to purchase our overpriced products.Trrrrrrigggggggerrrrrrred connnnnnnnnsssssserrrrrrrvatttttttivesßsss trrrrumppppttttarrrrrrrdsssssss
Lets take a second to appreciate whats going on here..
Gillette : Be a decent human being please.
Conservatives : DONT TELL ME WHAT TO DO SNOWFLAKE LIBS
Libs : Shrugs.
Bump....
P&G had recently reported their quarterly results. Organic sales growth was up 5% total. All of their products sold better.
Oh WAIT! EXCEPT for Gillette. Hahahaha.
Gillette: We’re losing shaving market share and Millenials are flocking to lower cost online alternatives. We could lower our prices, but then how do we get customers to purchase our overpriced products.
Gillette Marketing: We could virtue signal. Our market research tells us Millenials love brands that stand for SOMETHING!
Liberals: So woke, so brave. Toxic masculinity, so toxic.
Conservatives: These gender stereotypes are an outrage.
Everyone else: Shrugs
Based on the what they are reporting, Braun sold lower priced products and sales fell, while Gillette sales were flat. So you can argue that Gillette's marketing strategy was better than cutting prices.
I am not a razor guy, but when Gillette marketing is able to command around $1 per shave when you can get an equivalent generic experience for pennies elsewhere, I'd say they are doing a lot of things right.
Conservatives : DONT TELL ME WHAT TO DO SNOWFLAKE LIBSGillette: We’re losing shaving market share and Millenials are flocking to lower cost online alternatives. We could lower our prices, but then how do we get customers to purchase our overpriced products.
Gillette Marketing: We could virtue signal. Our market research tells us Millenials love brands that stand for SOMETHING!
Liberals: So woke, so brave. Toxic masculinity, so toxic.
Conservatives: These gender stereotypes are an outrage.
Everyone else: Shrugs