About 5 months later and with my new 970,i am pretty much going to answer a 5 month old question that went unanswered.Don't blame you guys,this topic last year got beat half to death.
Very high appears to be using 2300-2500mb memory at 1366x768,varies widly depending on map and if i use MSAA or not and if its only 4xMSAA.Smooth as silk even with DSR and 1932x1086 but with up to 2x MSAA.Don't care for the slight performance hit and minimum IQ difference with 4x MSAA.
Insane i am certain is broken,depending on map uses anywhere from 3300-3500mb memory without MSAA at 1080p while at 768p its not to much lower.
Certainly plays miles smoother on the 970 then 770,Very High obviously calls for more then 2gb at any resolution and Insane is so silly that applying 2x MSAA at 1080p crashed and locked up the game cause vram hit over 3.5gb and my "3.5gb 970" pretty much choked.