You missed all the other points I made, like NV's earning call soon. You think investors are going to be happy to hear that NV lost PS4's contract? Investors sometimes just react without understanding it might have been better for NV to not even do the contract. Here NV presents the Titan and reassures them that they are still a class leader in graphics. Also, it's not about having AMD GPU in PS4 for gamers. It's about NV trumpeting up excitement about PC gaming. You must have not watched the live video unveiling of GTX690 last year. NV made it a big event to hype up PC gaming. You think NV doesn't care at all about attracting console gamers to the PC? Titan is not going to get people to not buy a PS4 and instead get a $900 Titan. It's about showing off the capabilities of what PC gaming offers today. If someone has $500 and have a decent desktop they might decide that it's better to just buy a GTX670 and forget the PS4, especially if PS4 locks used games, has always on DRM/internet connection, etc. Whatever NV needs to do to promote the PC gaming platform, they will do it because they want those console gamers to become more aware of PC gaming.
You must drive a Corvette ZR1 or faster then? The Viper would destroy a GT500 in nearly
every performance metric that actually counts.
http://fastestlaps.com/tracks/laguna_seca.html
There isn't even a point in comparing a live rear-axle GT500 with its massive curb weight against the Viper.
Yup. It's business as usual, except it could have significant long-term consequences. Same thing happened in the audiophile market if you head over to Head-fi.org. Companies like Sennheiser said you know what we'll replace HD650s with HD800 and double the price. No problem said audiophiles. Next thing you know the average price of an awesome headphone went up 2-3x on the high-end as other companies saw that audiophiles were willing to pay 2-3x the historical pirce. What Nvidia is doing is testing how far they can raise prices. They are taking full advantage this opportunity because AMD won't really have a card to respond to the Titan. They conditioned the consumers that $1K is OK with GTX690 and they are testing this again 2nd time in a row. NV is going to milk for as much as possible to test higher and higher price levels to see just how inelastic NV's own high-end GPU consumers are in hopes of establishing new normal due to the dying sales of sub-$100 GPUs. Where do you get growth if most people are moving to tablets/laptops/smartphones? You try as hard as possible to raise prices in your other remaining product segments and see if the market will bear it. And just like this happened in the audiophile headphone market, we could just as well wake up to a mid-range 300mm2 chip for $500 and high-end 500-550mm2 Maxwell chip at $800-900 next gen.
Pretty much. Same thing with Intel. People keep claiming Intel isn't raising prices on us. They are in a very sneaky way. Over the last 3-4 years the die sizes keep getting smaller but prices stay the same which means Intel isn't passing on that free performance to us. They are benefiting fully from the die shrinks by propping up their gross margins and all we get are reductions in power consumption with minimal performance gains; and still same # of cores from i7 920 days. By now Haswell should be a 6-core $325 part but it's not. If NV had issues with GK110 last year or not doesn't really matter in the grand scheme anymore. They got away selling 294mm2 die for $500 and it outsold the 580, while the real flagship that was supposed to replace the 580 is now rumoured to drop at $800-900.