You have to admit guys, NV is pretty amazing. In the past, all they needed to come up with an entirely new GPU line were 2 boxes: One filled with last generation GPUs, the other filled with markers and pretty stickers. Who needs engineers/R&D/manufacturing departments?
On topic wise, the odd memory amount is just that -- odd. It may be power hungry but certainly no more than a GTX280 was at the time. Although with high end cards I think efficiency is secondary to performance no? Or am I missing the point of those 400$+ a pop cards?
The fact is this is good for everyone. NV, ATI, and their fan boys. Competition means competitive pricing, and as soon as the first reviews and retail samples hit the web we can expect the price war to start. That's what I'm banking on, because when the mid and lower end Fermis come out, I'd love to get some top brand 5770s to crossfire for under 250$. Hell, I may get 3, unless Fermi offers a nice alternative.