Man some of you guys exaggerate prices to the extreme! I know you have to try to make your pointless argument look better, but at least stick to the facts...
AFTERMARKET GTX 1060's are listed for $250, both at Newegg and EVGA. Can you buy them right now? No, because the demand for such a card at that price is crazy. Rest assured, those that wanted them bad enough bought them.
Taking a look at
TPU's performance summary, the 1060 is on average 6.4% faster than the RX 480 8GB. Using MSRPs of $240 and $250, which both cards COULD HAVE BEEN bought for before selling out, the 1060 is only 4.2% more expensive.
Since perf/$ is king for a lot here, looks like a good showing for the 1060...
I'm even using performance numbers from the FE 1060, I could use aftermarket 1060s and make the comparison look even more in favor of the 1060.