I see AMD driver team being more aggressive.
Kepler versus GCN showed AMD how important is the work of the driver team.
More than anything nvidia has "done", it's amd and their own core issues that ruin it for me. Amd needs to get their drivers for new architectures in an optimal state quicker. This way they can compete at launch day instead of needing to "wait bro it'll eventually be better".
Amd needs to figure out a marketing strategy. I have heard the "amd is an engineering company first". That makes zero sense. It's a business it should be run as such. That quote makes me never want to buy another amd product ever again. Make products consumers want and give me what I need. I don't care about performance for other tasks I don't do for a gaming card. There are other cards for those tasks.
Amd needs to figure out a supply issue. Both the fury x and 290x were unavailable at launch. 290x was even worse since price sky rocketed and aib coolers weren't ready so it got horrible reviews on an otherwise ok gpu. That's on amd again. You have a winning chip, and internally while testing it you never used the cooler? Ever? Seriously what does amd do testing wise do they ever test a gpu before sending it out? Or do they just Yolo? It's am unfinished job each time. Just 1 step away from perfection in key parts that turn an otherwise great product into one we can easily tear apart.
Like sure maybe eventually we could recommend fury x against the 980ti in some magical world where the fury x becomes faster in dx 12 games. But who will find those reviews then? They will most likely find one of the reviews where the 980ti wins.
I like what amd wanted to do with fury x, but it was just the wrong time. Imagine if amd had done this with the 290x vs the Titan and 780/ti. Imagine coming out with the fury x style cooler then, and then no reference designs? And we'd be talking about fury x and r9 290 sapphire trix, amd launches the Hawaii gpu series, it's a slaughter house... We're still picking up broken pieces of titans from angry nvidia gpu owners...
And with actual decent launch drivers, none of this "wait eventually amd comes out ahead." dude how long? Are you sure? Like I'm not buying a product based on hoping for future performance. That's ridiculous 290x/290 launch should have been devastating to nvidia, but amd can't get good drivers out Early, can't plan a gpu release, I mean they're simply inept.
Amd only has itself to blame. It's late to every party, when it's early to the party it's hours early. I mean ok, if you show up late lol. But I mean who shows up to a party that starts at 11 p. at 9 am? Amd does.
Freesync has been a number of monitors but no standout amazing monitor to really showcase freesync. Amd should have been working with someone to have a freesync monitor available with a huge range, strobe, etc. Something like a "this is the best it can be". Working with Asus or any other company to have a premium freesync monitor out would be useful, instead amd throws it to the wolves, we're constantly trying to figure out the real refresh rate window. Why not have a database on amds site so we don't have to guess?
I could go on until and on until the food I'm cooking eventually begins to burn and I wouldn't be done getting through the list of issues amd has. Gameworks is annoying, but amd has other issues far more annoying than gameworks. Who forgets to use hdmi 2.0 in a gpu for htpc use? Amd does... But don't worry the adapter is coming soon.
I can't tell which group is more out of touch. The people who defend amd, or the people who work there.