Indeed, at which point even with cherry picked arbitrary scenario's like
"heavy background video encoding whilst heavy gaming" (LOL) the A10 gets crushed. It's a CPU that makes sense at $130-$150 but as it is, even the slowest i5 is roughly +35-40% faster averaged across a dozen apps (7-zip, Lightroom, Visual Studio, X264, etc). A +40% boost for +1% price-tag increase ($180 vs $182) is a total no brainer to all but die-hard fanboys (not even factoring in power consumption differences).
As for "encoding background video whilst playing games" (odd usage comparisons which only ever seem to spring up when comparing AMD quad's to Intel's duals... :sneaky

it makes far more sense on ANY CPU to encode when you're
not doing anything else (ie, when you're eating dinner, showering, taking the dog for a walk, browsing the web, or for huge workloads of dozens of queued up vids even leave it running overnight then set it to switch itself off when finished, etc). Common sense / intelligent time management is a good thing regardless of what CPU you own.