Here are the most important numbers from Apple’s
earnings that show that the iPad is seemingly unstoppable, and clearly Apple’s most important product.
$6 billion. That’s how much money Apple made from the iPad just in April, May and June of this year. The key is that Apple now makes more money off the iPad, a product slightly more than one year old, than its Mac lineup. Apple pulled in just under $5 billion in revenue from Mac desktops and notebooks during the same quarter.
The people scooping up iPads are not just gadget hounds and consumers with expendable income. Buyers include large corporations who are handing them out to employees to help them do their job, something Apple has been actively pushing for a while. But Apple is also getting a boost in iPad sales even from sources the company didn’t anticipate.
“We sold more iPads to K–12 [schools] than we did Macs, which is absolutely shocking,” said Apple COO Tim Cook on a conference call with analysts on Tuesday. “We never would have predicted that.”
Shocking, perhaps. But probably not unwelcome. Apple very likely doesn’t mind getting kids used to working on iPads in elementary school.
9.25 million. That’s how many iPads Apple sold during the quarter.