Dadofamunky
Platinum Member
- Jan 4, 2005
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Originally posted by: AmberClad
The size of the die and the amount of silicon area required to produce one? (Also, low yields due to the size of the die.) Expectations that RV770 would be far less competitive than it turned out to be? Miscalculation of how much people are willing to pay for a video card, with the economy and gas prices as they are?
etc, etc, etc
Bingo! The last factor is probably the biggest one. Serves 'em right, trying to charge 2005 prices in a 2008 economy. Hey NVidia, ya might wanna get a clue, much of your market is looking at catastrophic drops in their home values at precisely the time it costs them $50-$80 to fill their tank. Suddenly a $650 GTX280 doesn't look like such a high priority anymore. Add to that the underwhelming performance levels compared to cost, and one has to wonder what Jen-Hsun Huang has been smoking lately.
I decided never to buy NVidia again back when they had the nerve to charge money just to add HD video playback drivers to their cards. NVidia is run by such a bunch of greedheads. They took it for granted that ATI would never compete again, and that they could buck the deflationary trends in computer hardware. You won't catch me cryin' for them. I just hope ATI/AMD survives.
Originally posted by: munky
Originally posted by: geoffry
NVDA just lowered guidance and is getting CRUCIFIED after hours....
Big monolithic GPU seems to have been an absolutely terrible choice.
So much for that "can of whoop ass" huang spoke of at the analyst day.
I don't think the monolithic gpu is the culprit here, but rather NV trying to kill 2 birds with one stone. They could have spent all those gt200 transistors on better game performance and new features, but they also wanted a slice of the gpgpu pie too badly. So in the end, you have a gpu that's good in both areas, but isn't so efficient in performance/mm^2 when it comes to gaming.
One thing's for sure, selling technology and not a solution is a good way to report bad numbers at the end of a quarter...
