Originally posted by: Vellmont
so now Bill Gates has your SSN and personal info and there are probably ten copies of each product available for the tens of thousands of people viewing their ads ... umm, videos
... damn clever these viral marketeers.
Software companies give away free software all the time, especially to people they think will help sell the product. The discs themselves only cost a couple bucks to produce the packaging. The only thing they're really "out" is a small number of potential sales. The way MS thinks about it is if they get Vista into the right people early on, each copy of Vista will generate more sales as those people will be able to develop software for Vista, recommend it to their company/customers/etc.
I work as a software developer and IT consultant for small businesses. If I had a copy of Vista I'd be a lot more likely to advise customers to upgrade (or at least plan on upgrading) their business computers to Vista in a year or two. If I don't have a copy, I'm much more likely to tell them to stick with what they've got. They're not just giving it away with the click of a web-form, they're giving it away to anyone willing to watch the three boring-to-anyone-but-a-MS-developer videos. That's going to filter out anyone but the most dedicated, which are really the people they WANT to have the software in the first place.
In short, giving away 10,000 copies of Vista is NOTHING if it gets to the right 10,000 people (or even the right 5000 out of 10000 people).