Originally posted by: DealMonkey
Originally posted by: da loser
Originally posted by: DealMonkey
Originally posted by: da loser
it's obvious his book will harm fox, but if he doesn't lie then i don't think they have a case. what would happen if the publisher put a line through those words...
Really? It's obvious the book will harm Fox? How?
the book is meant to harm fox and make money for franken. it will harm fox if it keeps viewers away, just like the liberal media bias book keeps people away from cnn. the only way it helps fox is by further polarizing people towards fox away from franken. the chances of someone reading a book meant to convince people to agree with franken to get pissed at him is small, unless the book is written poorly. the only people that haven't made up their minds on fox are probably younger viewers, not so with cnn. franken will appeal to those viewers to reject fox.
if you don't think this book will harm fox, i'd like to know how you think it would help fox.
I think it will neither harm nor help Fox. Here's an interesting explainer concerning trademarks:
Slate.com - can you trademark the phrase "Let's Roll"?
A trademark does not mean, however, that no one else can use your word, phrase, or symbol in connection with any and all goods and services. It means only that somebody else can't use a similar trademark with similar goods or services. The key criterion: trademark infringement occurs when someone else's use of a trademark would likely cause confusion about the source of goods or services. Avon, for example, has trademarked "Let's talk" for a variety of commercial uses, including door-to-door retail merchandising. But that hasn't stopped another company from trademarking "Let's talk" for use with voice-activated computer software, because consumers are unlikely to get confused and believe that Avon is pitching software, or that a software company is hawking lipsticks.
In the Fox case, no one is likely to confuse a book title for the News Network. If another news network or TV show were to try and use "Fair and Balanced" there might be some basis for infringement...
From USPTO: (search for fox and fair under trademark search)
Word Mark FAIR & BALANCED
Goods and Services IC 041. US 100 101 107. G & S: entertainment services in the nature of production and distribution of television news programs. FIRST USE: 19961007. FIRST USE IN COMMERCE: 19961007
Mark Drawing Code (1) TYPED DRAWING
Serial Number 75280027
Filing Date April 23, 1997
Filed ITU FILED AS ITU
Published for Opposition March 3, 1998
Registration Number 2213427
Registration Date December 22, 1998
Owner (REGISTRANT) Fox News Network, LLC CORPORATION DELAWARE 1211 Avenue of the Americas New York NEW YORK 10036
Attorney of Record DAPHNE GRONICH
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE
Looks like fox is in "entertainment services in the nature of production and distribution of television news programs" and Franken is in book writing business.
Apples and oranges. But as I mentioned in the OT thread, even worse for Fox, "fair and balanced" was in common lexicon well before they trademarked it,
and was used in speeches by presidents Bush1, Reagan, and Carter as early as 1978.
http://bushlibrary.tamu.edu/papers/1989/89053104.html
http://www.reagan.utexas.edu/resource/speeches/1984/31584d.htm
http://www.polsci.ucsb.edu/projects/presproject/idgrant/sou_pages/carter1su.html
They could lose the trademark alltogether.