You do realize they bench with HairWorks on don't you? It's actually quite a good result for AMD despite that, because from other sites with HairWorks on, the crippling is much more severe.
Here is the relevant bench (Ultra -Hairworks), note how much performance improves across the board, particular the min fps on all setups. And yes, Kepler lags behind.
There's also one thing AMD users can do regarding bad HairWorks performance but NV users cannot. We can lower the tessellation factor from 64x to 16x and gain a massive boost in performance without a drop in visual IQ.
http://wccftech.com/amd-announces-w...driver-coming-boost-tessellation-performance/
It's an interesting result don't you agree? AMD users here can benefit with HairWorks without the crippling performance associated with it, while Kepler users just tank in performance and even a 980 suffers drastically. It's about time you guys demanded a Tessellation slider in NV's control panel.