I don't have any issues with driver optimizations done by either company in order to increase fps, even if IQ is degraded slightly. All that I ask is that when the default settings are set, that review sites use to do comparitive benchmarks with, that these equivlaent optimizations settings be the same so I can trust I am looking at accurate comparitve results when reviews are done.
Before Cat 10.10, this is what was happening as I understand it. With, and after Cat 10.10, this was not being done due to AMD enabling ASO which before was disabled with 10.9. So, for instance, when Nvidia's defaults are loaded, Trillinear Optimization is on, but ASO is off. With Cat 10.9 and before...AMD's equivalent settings were the same. However, with Cat 10.10, ASO was turned on by default which meant that Nvidia had a comparitive disadvantage since the extra optimization was enabled on AMD's side. The problem also is that they didn't bother to tell anyone until it was exposed and they were asked directly about it, and that gave off the impression of cheating, although maybe that is too strong of language to use.
I was on the fence about the whole issue, debating mostly theory before, but I trust Hilbert's opinion, and don't think somoene with his standing in the community would take the time to write such an article and make the plea he did for AMD to go back to their previous settings if it was not in fact that something had changed in AMD's driver settings that compromised a review sites ability to give objective comparisons, to which their sites depend.