Whoops thread backfire! LOL
Not really. AMD enabled an optimization by default that before was disabled. There is virtually no differeince in IQ with it enabled, just the same as when Nvidia has their ASO enabled, but the difference is you get a nice performance boost with it enabled. That is all well and good until you factor in what happened at the last set of reviews at the last card launch.
It has been stated over and over again, to which some chose to deliberately ignore, or just for some reason fail to understand, that the optimization was not there before with 10.9 with the 5XXX AMD cards, and that this approach was the agreed upon stance between AMD and Nvidia when sending samples out to review, and that the issue at hand was that the optimization was added in Cat 10.10 without reference nor a way to disable (uncheck) it which meant that when the 68XX series cards were launched they had a peformance optimization (ASO) set at default that Nvidia didn't, which went against the pre-set agreement, so the performance review results were inaccurate by those reviewers who left their driver settings at default. Of course Nvidia is going to be a bit upset by this because AMD did not acheive their fps lead (albeit slight) on equal grounds, and reviews equal lots of potential sales because of the review results, and the current trend atm is a complete obsession over fps. And, to add, review sites that caught on to this changed the driver settings to make the optimizations equal in each driver and when that happened, gave a different take on the outcome (look at X-Bit Labs, for instance).
If AMD wants to have an ASO optimization for it users, that is completely at their discretion (after all Nvidia has the same one too for their users if they chose to enable it). All that was and is being asked though by Nvidia, and should be being asked by reviewers as well , is that the ASO be disabled by default the same as it is with Nvidia, which was the prior pre-agreed upon approach, which is how it was with 10.9 and all other prior Cat's, so that objective, fair, comparisons between pefromance can be measured when cards go out for review.
Hilbert at Guru3D, whose reputation in the community is rock solid, agrees that it is there, and even though it hard to see (just the same as when NV has their ASO enabled) and doesn't degrade IQ, it does make giving a proper, objective, comparitive review impossible when driver defaults are loaded. Thus AMD needs to disable the ASO and go back how they were before with Cat 10.9., andd that is how it should be, and the community should demand it as well so as to maintain the integrity of the reviews else no one will be able to look at a review and trust what they are looking at. That is, no one who cares about objectivity that is. Unfortunately these discussions always get mired in the hands of Atidiots and Nvidiots and the information always gets misconstrued.