I did read the thread. And all I see from EVGA directly is this:
“The test used in the referenced review from Toms Hardware (Germany) is running under Furmark, an extreme usage case, as most overclockers know. We believe this is a good approach to have some idea about the graphics card limit, and the thermal performance under the worst case scenario. EVGA has performed a similar qualification test during the design process, at a higher ambient temperature (30C in chamber) with a thermal coupler probe directly contacting the key components and after the Toms Hardware (Germany) review, we have retested this again. The results in both tests show the temperature of PWM and memory is within the spec tolerance under the same stress test, and is working as originally designed with no issues.
With this being said, EVGA understands that lower temperatures are preferred by reviewers and customers.
During our recent testing, we have applied additional thermal pads between the backplate and the PCB and between the baseplate and the heatsink fins, with the results shown below. We will offer these optional thermal pads free of charge to EVGA owners who want to have a lower temperature. These thermal pads will be ready soon; and customers can request them on Monday, October 24th, 2016. Also, we will work with Toms Hardware to do a retest.”
Thanks,
EVGA
And another EVGA rep on reddit:
Neither "require" the additional thermal pads. EVGA considers the pads optional, and expects your card to work without issue without additional thermal pads.
If your GTX 1080 SC has an ACX cooler and a backplate, then it is eligble to sign up for the Thermal mod promotion. Is it necessary? In the strictest sense, no. Putting the rep hat aside for a second, however, if a company is offering me a free promotion that will make my card operate cooler, then I'd at least sign up for it first and think about if it's needed later.
It's unlikely that your card failed due to the lack of additional thermal pads. It's more likely that a component failed the card in a way that a certain percentage of cards will ultimately fail. I realize it may seem somewhat cold for a rep to talk about basic card failures, but sadly, it's true. It doesn't make it any easier for you, of course, so please don't think I'm negating that.
If you have any issues with the replacement card, however, let me know.