"Every kiss begins with Kay's"

Page 4 - Seeking answers? Join the AnandTech community: where nearly half-a-million members share solutions and discuss the latest tech.

TheVrolok

Lifer
Dec 11, 2000
24,254
4,092
136
Every kiss begins with Kay's = Your love is very clearly expressed in dollar amounts in the thousands. Weaksauce.
 

Exterous

Super Moderator
Jun 20, 2006
20,596
3,813
126
I agree with ya Geekbabe. I hate it. I also find Jared's annoying. "Aw, he went to Jared's"

yeah, like it matters where you buy the diamond. So many women complain about getting diamonds from the wrong store
 

JRich

Platinum Member
Jun 7, 2005
2,714
1
71
I'm glad my wife hates jewelry :) Unfortunately she loves tech things :( I still lose money in the end, hehe.
 

Raduque

Lifer
Aug 22, 2004
13,140
138
106
Originally posted by: Geekbabe
I think this one gets my vote for the most naseating commerical ever.Do these companies think we're all stupid or something?

Yes.

Because the vast majority is,
 

BoberFett

Lifer
Oct 9, 1999
37,562
9
81
The jewelry commercial that's made me ill lately is Ben Bridge. They have this insipid jingle that says "Your personal jeweler, Ben Bridge".

When I think of the phrase "personal jeweler" it conjures up images of foppish aristocrats wearing powdered wigs and their obese wives. The idea of a "personal jeweler" seems to me to be the ultimate in vanity. *puke*

PS: My wife doesn't wear a diamond, we have matching wedding bands that ran us about $300 each. That's pretty extravagant for us, neither of us wears jewelry.
 

Miramonti

Lifer
Aug 26, 2000
28,653
100
106
Do you own any diamonds, Geekbabe?

The fact that Kay's has had the same slogan for so long says one thing - they are cashing in on it.

Most american women and many men have diamonds, and jewelers like Kay's and Jared's and their obnoxious commercials are annoying people all the way to their bank.
 

HannibalX

Diamond Member
May 12, 2000
9,359
2
0
Originally posted by: Geekbabe
I think this one gets my vote for the most naseating commerical ever.Do these companies think we're all stupid or something?

Yes.
 

Miramonti

Lifer
Aug 26, 2000
28,653
100
106
I think the real issue here is not about diamonds or jeweler's annoying commercials, but about what it takes for an ad agency to create a successful marketing campaign, because kay's and jared's are obviously very successful.

I've always admired ad agencies. I knew some ad execs from my nyc days, and aside from getting us on invitation lists to some of the best parties in town, they were often some of the funnest most verbally creative people I've met.
 

Homerboy

Lifer
Mar 1, 2000
30,890
5,001
126
The funny thing is every year they market a specific item. So the woman would know A) Where you got it B) how much is cost C) that a BAZILLION other woman have the EXACT same hunk of crap around their necks/in their ears/around their wrist/whatever. I simply don't get that. Yet without fail, look around on the 26th, you will see TONS of women sporting this exact same piece of jewelry. I laugh every time I see it.

Personally, and I speak for my wife too, that stuff is ugly and gaudy in most cases. To each their own though I guess, and Kays will continue to make out likea bandit every year without fail.
 

Geekbabe

Moderator Emeritus<br>Elite Member
Oct 16, 1999
32,234
2,554
126
www.theshoppinqueen.com
Originally posted by: Homerboy
The funny thing is every year they market a specific item. So the woman would know A) Where you got it B) how much is cost C) that a BAZILLION other woman have the EXACT same hunk of crap around their necks/in their ears/around their wrist/whatever. I simply don't get that. Yet without fail, look around on the 26th, you will see TONS of women sporting this exact same piece of jewelry. I laugh every time I see it.

Personally, and I speak for my wife too, that stuff is ugly and gaudy in most cases. To each their own though I guess, and Kays will continue to make out likea bandit every year without fail.

For the life of me I cannot understand why any woman would want an item of jewelery that's been basically mass produced using less than top quality stones. My understanding sinks even lower when you consider that a lot of men will be making payments on this stuff for a year or better.

You want to lavish me with a gift? get me a sewing machine or a kitchen aide stand mixer.I will enjoy making unique and special creations with those for years to come and no CC payments needed.
 

alkemyst

No Lifer
Feb 13, 2001
83,769
19
81
Originally posted by: Geekbabe
Originally posted by: Homerboy
The funny thing is every year they market a specific item. So the woman would know A) Where you got it B) how much is cost C) that a BAZILLION other woman have the EXACT same hunk of crap around their necks/in their ears/around their wrist/whatever. I simply don't get that. Yet without fail, look around on the 26th, you will see TONS of women sporting this exact same piece of jewelry. I laugh every time I see it.

Personally, and I speak for my wife too, that stuff is ugly and gaudy in most cases. To each their own though I guess, and Kays will continue to make out likea bandit every year without fail.

For the life of me I cannot understand why any woman would want an item of jewelery that's been basically mass produced using less than top quality stones. My understanding sinks even lower when you consider that a lot of men will be making payments on this stuff for a year or better.

You want to lavish me with a gift? get me a sewing machine or a kitchen aide stand mixer.I will enjoy making unique and special creations with those for years to come and no CC payments needed.

If I bought you a kitchenaid mixer you best be in the kitchen and not posting here about it. ;)

My wife would probably like a diamond ring, but she has a list of priorities ahead of that like a Tag Heuer Link which comes somewhere down the line after a screened porch and teak outdoor furniture.
 

seemingly random

Diamond Member
Oct 10, 2007
5,277
0
0
Originally posted by: jjsole
I've always admired ad agencies. I knew some ad execs from my nyc days, and aside from getting us on invitation lists to some of the best parties in town, they were often some of the funnest most verbally creative people I've met.
Agreed. I would love to be a fly on the wall during their planning sessions. I don't think people realize that every little detail and nuance is extensively planned - well, in national ad's.

Unfortunately, most ad's are designed to take advantage of people's vanity, gullibility and insecurities. I have to admit though that I enjoy the good ad's which don't use sex or fear of something bad happening to the kids - it is possible.
 

alkemyst

No Lifer
Feb 13, 2001
83,769
19
81
Originally posted by: seemingly random
Originally posted by: Geekbabe
now if my husband got me a gift card to say, the Supino brothers home heating oil company,now that would get me excited.
Do you have unattached sister?

damn that's hardcore...most would stick to crisco at the worst.