It's a big account, but wasn't their annual advertising revenue about $1B? The real problem is the other 49 top advertisers who are also sitting on the sidelines unless the fires are put out (if ever). Also, it's unlike he'll roll out a Twitter phone. But assuming he does, he'd just "badge engineer" some cheap Chinese phone.It was a big amount that could really make a difference, before Musk took over.
Now it's just another body blow to a collapsing twitter.
Twitter is in a self inflicted downward spiral, and instead of attempting to self correct, Musk keeps lashing out and making it ever worse.
I realize a lot of progressives have been openly cheering against Elon in recent months, but he's not going broke unless there are serious financial improprieties going on at both Tesla and SpaceX. Tesla is going to sell 1.3M "luxury" priced vehicles this year, and at least 1.5M next year. Musk is unfortunately engaging in demand destruction of his company's car sales. But as long as the growth continues, the compliant board won't rake him over the coals. Personally, I do agree the stock price is still inflated, and there is approximately 0 chance that Tesla sells 10M cars annually a decade from now as their plans have suggested.
You have to be a mainstream car company to sell 10M vehicles annually. If your ASP is > $60k now, there is no pathway to acquiring that many customers annually unless inflation is 8% annually for a decade (and you never raise your prices much).