Early Vega RX performance doesn't quite deliver upon AMD's hype

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EXCellR8

Diamond Member
Sep 1, 2010
4,136
948
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AMD is quite formidable when it comes to product marketing... they're already shoving Vega down my throat and I can't even own one yet.

NVIDIA is sort of passive-aggressive when it comes to the same concept. Sort of like "I see you don't want to spend a premium on our new card that crushes, that's cool we get that... but your shit's weak and nobody loves you."
 

Centauri

Golden Member
Dec 10, 2002
1,631
56
91
Yeah... AMD is widely considered one of the worst marketing companies in the tech sector. It's half the reason they've never truly capitalized when they've had the leads they've had.

There's a difference between product hype, which they've only starting to really do these past few years, and actual marketing - spreading brand awareness, leveraging partnerships, targeted sponsorships... etc. AMD seems incapable of making their brand synonymous with the products they actually make and it's a shame.
 

IRobot23

Senior member
Jul 3, 2017
601
183
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Die size and power efficiency apparently don't matter for shit though because nVidia walked away with the GPU market last decade while managing to be consistently behind AMD on both fronts.

Gotta love the power of marketing.

Wait what?
 

Blockheadfan

Member
Feb 23, 2017
33
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I was sure, that you wanted to hear why so much hype around vega...

Well you're wrong, I didn't want to hear "why so much hype around vega". What I wanted to know was in the title of the thread, that AMD didn't deliver on promises it made.

"What promises were these?"
"...suddenly AMD is breaking promises and not delivering?"
"What would you expect them to say?"

Those were the questions I asked. No mention of hype.
 

amenx

Diamond Member
Dec 17, 2004
4,712
3,003
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Die size and power efficiency apparently don't matter for shit though because nVidia walked away with the GPU market last decade while managing to be consistently behind AMD on both fronts.

Gotta love the power of marketing.
Consistently? I can only think of Fermi. Kepler was about even, Maxwell > Hawaii/Fiji, Pascal > Vega.
 

IRobot23

Senior member
Jul 3, 2017
601
183
76
Well you're wrong, I didn't want to hear "why so much hype around vega". What I wanted to know was in the title of the thread, that AMD didn't deliver on promises it made.

"What promises were these?"
"...suddenly AMD is breaking promises and not delivering?"
"What would you expect them to say?"

Those were the questions I asked. No mention of hype.

Rhetorical questions?
You saw vids, you saw everything about GCN improvement....IPC improvement.. and now it is slower than fury X clock per clock.
 

french toast

Senior member
Feb 22, 2017
988
825
136
Consistently? I can only think of Fermi. Kepler was about even, Maxwell > Hawaii/Fiji, Pascal > Vega.
The generation before that was also swayed towards amd, basically after the dog that was hd 2900xtx AMD got its house in order whilst nvidia which had the awesome 8800 series kept on bringing rebrands to the table up until fermi- which was terrible BUT led them onto 580ti and a push towards power efficient cut down gaming specific architectures.

AMD never marketed the superiority so it's advancement never translated into sales.
Adoredtv covered this era quite well.
 
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french toast

Senior member
Feb 22, 2017
988
825
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Rhetorical questions?
You saw vids, you saw everything about GCN improvement....IPC improvement.. and now it is slower than fury X clock per clock.
AMD was likely correct in that Vega offers potential for all of that, but they conveniently forgot to mention game engines and drivers are in need of a massive overhaul to see these improvements in full.
They over marketed their product for sure.
 

amenx

Diamond Member
Dec 17, 2004
4,712
3,003
136
Last decade.
Consistently. Your use of the word is still way off.

Should cover last decade. Not to mention performance/watt as an unmentioned factor.

2007:

https://tpucdn.com/reviews/ATI/HD_2900_XT/images/power_peak.gif

2009

https://tpucdn.com/reviews/Sapphire/HD_4890/images/power_peak.gif

Perf/watt:

https://tpucdn.com/reviews/Sapphire/HD_4890/images/perfwatt_1920.gif


P.S. Sorry for straying off topic. Cant help responding to misleading or incorrect info. :D

Pics to links to reduce size of post.
 
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Puffnstuff

Lifer
Mar 9, 2005
16,256
4,930
136
Well you're wrong, I didn't want to hear "why so much hype around vega". What I wanted to know was in the title of the thread, that AMD didn't deliver on promises it made.

"What promises were these?"
"...suddenly AMD is breaking promises and not delivering?"
"What would you expect them to say?"

Those were the questions I asked. No mention of hype.
I changed the thread title replacing promises with hype even though they are one and the same when you are trying to convince someone of a particular truth that doesn't exist.
 

Puffnstuff

Lifer
Mar 9, 2005
16,256
4,930
136
Yes its confirmed that a vega 56 cannot dethrone a gtx 1070 even though its priced the same. I fully expect the same results for vega 64 against the 1080 and it definitely cannot beat a 1080 ti.

Yes just as I suspected the rx vega 64 can't own a gtx 1080. The hype train has been derailed.
 
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insertcarehere

Senior member
Jan 17, 2013
712
701
136
I really dont know why you guys so care what i am buying.Its my money not yours.You have some problem with it?

56 can't best a 1070? You need to stop cherry picking.

Considering that Hardware unboxed seems to be like, the only reviewer outlet to use common sense and compare aftermarket 1070/80s (what people actually buy now) to Vega, I don't see the cherry picking involved.
 

Centauri

Golden Member
Dec 10, 2002
1,631
56
91
Are aftermarket Vegas not coming in the next few weeks? That's a first.

Sent from my SM-G930T using Tapatalk
 

Elixer

Lifer
May 7, 2002
10,371
762
126
I really wonder what Apple is getting now?
They had to fully know what they were getting, but, perhaps it is a custom Vega?

I can't see them using the current Vega 64 in that small space, it would be very loud.
 

Qwertilot

Golden Member
Nov 28, 2013
1,604
257
126
Something producing 'only' 11 TF so not 64 - which would be far too hot :)

Maybe a 56, but I'd tend to guess at a binned & down clocked 64 which would I imagine be a bit more power efficient than a 56.
 

Shmee

Memory & Storage, Graphics Cards Mod Elite Member
Super Moderator
Sep 13, 2008
8,313
3,177
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I wonder if any of the Vega 56's will unlock :D
 

tential

Diamond Member
May 13, 2008
7,348
642
121
Man, what is going on...
AMD promises higher clock higher IPC.... and we do get higher clock, but lower IPC. How is it possible if Polaris is like 7-8% faster clock per clock? RX 470 vs R9 380X.
https://www.computerbase.de/2016-08/amd-radeon-polaris-architektur-performance/

techreport need to make same for VEGA FE
http://techreport.com/review/30328/amd-radeon-rx-480-graphics-card-reviewed/5
It feels like amd is regressing each generation in levels of competitiveness. Hawaii was very competitive. Fiji was competitive in a cut down state in the full state it faired better at 4k, then we get Polaris which seemed to not fully deliver on expectations. And now Vega. It feels like the way things are going we can't expect much for Navi for the gamer. Market. I hope this pays off for amd in some market.

I await hearing how Vega gets used in ai applications