It seems to me that the crux of many criticisms expressed in this thread is a purported obligation, duty, or responsibility on the part of NV to either (1) AMD, (2) AMD's customers, and/or (3) Game Developers, to ensure the best possible gaming experience. I fail to see how NV owes any such obligation, duty, or responsibility to any of the foregoing persons or companies other than NV's legal contracts with Game Developers).
As an initial matter, video games are not developed by NV or AMD. They are not the product of NV or AMD. They are the artistic creation and product of Game Developers (and their publishers). The end-user, the PC gamer, is the intended customer, not NV or AMD. NV and AMD merely supply one physical component (the GPU) among many that ultimately allows the end-user (PC gamer) to enjoy the game.
(1) AMD. What duty does NV owe to AMD? None. The companies are competitors selling graphics cards that, for all intents and purposes, do the same thing -- process and display games for PC gamers. Both companies exist to profit, which means, generally speaking, selling more video cards than their competitor. To do so, both companies market their GPUs as the superior product. Both companies create exclusive technologies to incorporate into PC video games (e.g. GW suite by NV, Mantle or True Audio by AMD). These companies invest in these technologies to allow them to differentiate their products and "prove" to potential customers (PC gamers) that their respective GPUs will result in the superior gaming experience. The notion that one company must divulge its exclusive technologies to its competitor or construct its technologies in a certain way because it might result in its competitor's product providing a less compelling gaming experience is, frankly, a fundamentally radical, anti-competitive position in and of itself.
(2) AMD's customers. What duty does NV owe AMD's customers? None. We must assume that purchasers who bought a GPU for PC Gaming made a choice. Buy an NV card or buy an AMD card. Presumably, the customer purchased the card on the basis that the purchased card would provide the best all-around gaming experience for the price. Indeed, both companies market their products as providing the best gaming experience. Accordingly, if a person has chosen to purchase an AMD card, it is AMD's obligation to provide the best gaming experience to its customer. As a corollary, if someone has chosen not to purchase an NV card, NV has no obligation to that person at all.
(3) Game Developer? What duty does NV owe game developers? Whatever their legal relationship requires. NV goes to a game developer and says "We have certain technologies that we believe will make your more marketable to PC gamers. We will license them to you and help you implement them in your game on certain conditions." As an attorney myself, I can guarantee you that an army of lawyers representing the game developer read, understood, and represented to their clients what those conditions were. The Game Developer, which has absolute discretion to freely enter into contracts, accepts those conditions from NV, fully knowing the responsibilities and consequences of doing so. If the Developer was concerned about the effects such a deal would have on the gaming experience of AMD cards, then it would either have not entered the deal.
Based on my reading of this thread and my own understanding, I think we can conclude a few things:
(1) The quantitative data shows that GW results in PC games that run better on NV cards (or worse on AMD cards, however you look at it), which was the question posed by OP;
(2) the GW suite is designed to give NV card owners the best possible gaming experience in the market;
(3) if the net effect is that AMD's cards provide a less optimal gaming experience than NV's as a result, then it is incumbent upon AMD, not NV, to create a solution to ensure AMD's customers have a better gaming experience;
(4) the ultimate responsibility for the gaming experience is on the Game Developer/Publisher, not NV or AMD;
(5) if the Game Developer and NV's tactics are unacceptable to PC gamers, then the market will respond.
Those are my hastily scratched out thoughts. I'm speaking from a business/legal standpoint, even though I am a consumer as well. In an ideal world, would I wish things to be different? Probably. But attaching moral or emotional components to this situation does not make any sense to me.
If we want to "get mad" at someone, it should be the Game Developer for taking the cash and implementing GW in the first place. Without that willingness, GW would not exist.