Let's get one thing straight: the developer is way more to blame than NV here since the developer has the power to make game engine decisions that shape the entire game. However, once the developer decided to implement PhysX for the physics engine, it was NV that partnered with SMS and started marketing the game. Whatever a corporation does today sends a signal about what they stand for. Stating oh well, NV had nothing to do with it, the developer screwed the entire game, dismisses that corporations have a public image and whatever partnerships NV/AMD engage in, it is their corporate image that stands complementary with the end product, does it not?
When AMD openly goes out and publicly states that they have shared all the source code with Nvidia or anyone and any of that code can be optimized, but NV remains mum and pretends like who cares, what does that tell you?
Does it look to you like the developer just did all the work on PhysX on his own with 0 help from NV?
Did you not realize what the topic of the thread is? Did AMD ever side with a developer and helped them include a proprietary closed source code that could ONLY be run on AMD's GPUs but forced Intel/NV GPUs to run it on the CPU?
Yes or No?
Did AMD ever work with a developer to provide proprietary closed source GPU code that directly favoured their GPU architectures and that code could never be optimized, altered or modified by NV/Intel?
Yes or No?
Dude, NV is literally putting its face/brand logo with a game that from the get go was designed to alienate Intel/AMD PC gamers. Do you know of any game made on this planet that was made from day 1 knowing all Intel/AMD GPU setups would be at a distinct disadvantage because of its inherent design? What happens when a person with an Intel APU in 4-5 years decided to play this game and get 2-3X less performance than an NV GPU of a similar level of performance? Too bad, I guess?
It doesn't get much obvious than this. I guess you are OK with such business practices because you only buy NV GPUs, so who cares, right? Millions of other PC gamers worldwide with Intel and AMD GPUs - who cares about them - it's their fault for not buying NV, right?! I guess we should all just not care and buy NV and let the PC gaming industry become a monopoly = $550 mid-range GPUs, $1000 flagships. Go Premiums!