Jesus Christ, why the hell do people keep linking 'player to player' sales to something like Blizzard directly selling you max level characters?
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Can we please stay on topic? And if I missed the announcement that Blizzard will now be selling gear directly themselves I apologize. Because as it currently stands, this is a lot of misdirected whiny bullshit from people who don't know what they are talking about.
Blizzard has, when asked directly, refused to state that they do not intend to sell items directly. They have stated that they are looking into selling characters, and change the subject when asked if they intend to sell equipment directly. The best answer anyone has gotten is that they don't know how that would work yet.
They have, however, stated that there will be a Blizzard Store where you can spend Blizzard Dollars that you get in exchange for real money transactions if you dont have your account connected to a paypal like service. They have been very carful about the wording concerning what the the Blizzard Store is, leading some to conclude that they intend it to be a place where Blizzard outright sells exclusive gear for cash, while others have been lead to believe that you will be able to purchase physical Blizzard gear, like games and tee-shirts, at the store. I personally believe that it will sell fully made characters and exclusive in game equipment. I can only hope that they will keep the equipment to either visual styles of already existing items, or useless cool looking items. I simply can not see Blizzard giving people real goods for what they are going to consider as virtual currency. Companies want you to spend real money to buy virtual items, but I cant imagine that they would consider allowing you to use virtual currency to buy real items.
People seem to have missed the part where Blizzard stated it will be a flat fee per auction, they are not taking a % of the price, so introducing new expensive items isn't that big a deal. The loot system is also randomly generated so I don't see them adding "new items" to the game through the AH only.
Blizzard has been very clear about the fact that it is both a flat fee and a percent system.
You get X number of listings a week on the AH, the example they used was 5. After those 5 listings you get charged a flat fee, once again the example was $1USD paid immediately to list any thing else. Then when the item sells they take a percentage, the example was 10%, of the sell price, then if you want that money turned into real world money instead of Blizzard Dollars, it will cost you another flat fee, the example was once again $1USD. The idea they stated was to keep the AH more focused on useful high level gear and not have it overly bloated with everything everyone finds. Personally, I think this is also to try to discourage the farmers.
It was noted that the example numbers was pulled out of the air, and the person talking had no idea what the real numbers might be.
Personally, I'm going to withhold judgment. I don't think anyone has any idea how this is going to pan out, but I'm a little excited to see it being attempted. It is a really cool experiment in virtual economics. It is in a way a whole new economic system being created. Nothing like this has really ever existed before. Oh, we can compare it to other economic markets, but really it is something completely new. The resources are infinite, but collection is bounded by time and distributed randomly. Then there is a group that is profit driven and capable of generating infinite resources with out the time or random distribution limitation, but they are bound by the fact that the participants of the economic system are voluntary and will leave if they feel the system is not fair. It is certain that Blizzard will attempt to use their economic power to maximize their profit, the question is can they do it in a manner that will be a benefit to the majority of players and raise profit and increase enjoyment, or will they abuse the power (intentionally or not) and make a quick buck while destroying the system they build?
I dont know, but it should be fun to see it happen.