In broad concept it's "that easy", but do you really think their in-house purchasing data is that closely linked to their POS systems? Could be, I suppose, but personally, I
seriously doubt it... Not to mention that that would only guard against the most egregious pricing mistakes. It seems to me what
might work is a wake-up call in the form of even just a minor "inquiry" by one or more states' consumer protection agencies or attorneys-general offices. Contrary to the frequently expressed fantasies of a vocal minority on SD (among other places), it's
not grist for any sort of profitable class-action lawsuit (and it's only
very profitable ones that ever get filed at all), but it does seem to happen often enough to be worth the attention of one or another enthusiastic young/new Deputy AG…
OTOH, I do seriously suspect that a pretty small number of people apart from "bargains-website enthusiasts" (and flippers, of course) ever really take a shot at these price-mistake "deals" to begin with, which doesn't give Dell a very strong reason to change their behavior, and also means very few of the putative purchasers really have an interest in Dell cleaning up their act... Legitimate "slick deals" are rare at Dell.com. With the status quo, a few people occasionally luck out, even more get some sort of dubious enjoyment out of trying their luck, and then of course a subset of that last group has the even more dubious pleasure of ranting and raving when their orders get canceled.
Wow! So much to shred, so little time.
First and foremost, why wouldn't their purchasing data be linked to POS data? And if it's not, why can't it be? That's what databases are designed to do. Any company should be able to do that in 5 minutes.
Second, even if you're only guarding against the most egregious pricing errors (like this) why wouldn't you want to? Don't you admit that any pricing errors annoy customers? If you can invest 5 minutes ONCE, let me repeat that, ONCE, to guard against it forever, why wouldn't you?
Third, WTF cares about the bargain deal enthusiasts or the flippers? And nobody mentioned any class action lawsuits. Here's what REALLY happened and here's what really happens EVERY SINGLE TIME there's a pricing mistake like this:
-- You waste a lot of money on product that goes out the door below cost before it's caught.
-- You waste a lot more money chasing down product to retrieve it before it gets delivered.
-- You waste more money and man hours responding to nuisance complaints from customers via email and phone
-- You waste more money and man hours getting that product back, opening it, processing it back into your system and into the warehouse to be sold again.
-- You waste more money and man hours responding to official complaints filed with the BBB and states AG. Even if those complaints can't legally bear fruit for the complainer it still costs time and money to respond.
-- Among the flippers and deal shoppers, you're getting REAL customers mixed in. Why would you want to risk alienating any of them?
-- Your reputation takes a hammering and you get destroyed by word of mouth.
-- You reputation takes a hammering and you get destroyed in business ethics composites like the BBB and ResellerRatings which costs you more money down the road as potential new customers see nothing but bad reviews and unaddressed problems and take their business elsewhere.
And this isn't the first time this has happened with Dell. Or the second or the third. They have a long history of this same thing happening time after time after time. All preventable forever by a single 5 minute investment of one coders time to guard against it. So now, since you seem to think you have the answers, explain to me why Dell (or anyone else) would not want to spend that 5 minutes now once and would instead choose to spend untold time, money, man hours and reputation hits cleaning up the mess every time it happens? How stupid do you need to be to deal with the same mistakes over and over again without stopping for a minute and asking "Gee, how can we prevent this from happening again?" And that's not hyperbole. This really is preventable that easily. And yet despite the long history of this same thing happening Dell refuses to address it. Isn't the definition of insanity doing the same thing over and over again while expecting different results. You know what's going to happen the next time Dell has a pricing mistake? This. Because they refuse to perform the obviously necessary cranial rectal removal and learn from past mistakes.