A preventable death at Wal-Mart
The retail giant polished its corporate image in response to criticism but continues to cut corners
Tuesday, December 02, 2008
The Oregonian
Wal-Mart hasn't yet taken any responsibility for the trampling death of a 34-year-old worker in a New York store last week. That's smart from a liability standpoint, but let's be clear about who killed Jdimytai "Jimbo" Damour.
The mob that crushed him, yes.
But also the retail giant that laid the man at the mob's feet.
Damour, a subcontracted Wal-Mart employee, was assigned to work on Black Friday, a shopping day known for doorbuster deals and heavy crowds. Many big-box stores use crowd-control tactics, such as giving vouchers to people in line or maxing out their security.
But security costs money, and Wal-Mart's juggernaut retail strategy relies upon cutting all non-essential costs. Damour's store had minimal extra security on Black Friday, and no apparent plan to handle the crowd of 2,000 people clamoring outside in the pre-dawn darkness for 50-inch flat-screen TVs ($798) or 10.2 megapixel digital cameras ($69).
When the crowd strained to break down the locked doors, Damour and a handful of other employees tried to protect Wal-Mart by pushing back. Their makeshift human shield didn't hold.
"Fists banged and shoulders pressed on the sliding-glass double doors, which bowed in with the weight of the assault," The New York Times reported. ". . . (Suddenly), the doors shattered, and the shrieking mob surged through in a blind rush for holiday bargains. (Damour) was thrown back onto the black linoleum tiles and trampled in the stampede that streamed over and around him."
It's hard to imagine a more terrifying or lonely way to die.
There's no excuse for the unfathomable heartlessness of the mob itself. The people in the crowd, drunk on greed and perceived anonymity, are to blame for Damour's death. However, Wal-Mart also must face the music. It failed to adequately address a foreseeable risk, and by doing so, it failed a basic test of corporate responsibility.
This is hardly the first time Wal-Mart put workers last to save a few bucks. The company has faced numerous sanctions for worker-related violations, including prohibiting workers from taking breaks and compelling them to work off the clock.
The company has improved its image by going greener and working more closely with local communities. Here in Oregon, the Wal-Mart Foundation just donated $275,000 to the Oregon Food Bank. Wal-Mart also teamed with Portland-based Mercy Corps to help Guatemalan farmers.
Yet the retailer still seems to get it wrong with its own workers. Its rock-bottom prices are subsidized too heavily by marginal labor practices. That's unacceptable for the nation's largest private employer -- or for any company, in any economy.