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Cupcake chain crashes

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SunnyD said:
ftfy. As evident by Krispy Kreme making a comeback from the brink of insolvency.

Muffins. Why hasn't anyone started a muffin chain yet? I mean seriously... we've had donuts, bagels, cupcakes, but nobody has started a muffin fad.
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Just the tops, though. 😉
 
kranky said:
http://online.wsj.com/articles/stic...shop-1404770884?mod=WSJ_hps_sections_business

The WSJ reports that Crumbs, a 50-store chain of cupcake stores, has gone under. Apparently it was the most prominent of the cupcake industry stores.

Did anyone actually think that cupcakes alone would make a sustainable business model? I'm actually surprised they lasted this long.

From IPO to out of business in 3 years. Flavor of the month, indeed.
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What kills a lot of business is over expansion and exhaustion of capital, over leveraging. Capital is the fuel of business, no fuel you stall and crash.
 
WTH? Story behind a paywall? I guess I am the only one without a WSJ account.

I am sure the insiders with shares made a ton of money after the IPO. A business doesn't have to be successful to make at least some shareholders a lot of money.

As general concept, I see no reason why a cupcake store(s) can't be successful. Offer a variety of products in addition to the CC (muffins, croissants, coffee, tea).

Don't forget the meat cupcakes for the dinner/lunch crowd.
http://www.themeatloafbakery.com/

-KeithP
 
I actually liked their cupcakes when I was last in Chicago.. much better than the shit Kara's, Sprinkles, Cako crap we get here. They were too large though.. could never finish more than half of one.
 
KeithP said:
WTH? Story behind a paywall? I guess I am the only one without a WSJ account.

I am sure the insiders with shares made a ton of money after the IPO. A business doesn't have to be successful to make at least some shareholders a lot of money.

As general concept, I see no reason why a cupcake store(s) can't be successful. Offer a variety of products in addition to the CC (muffins, croissants, coffee, tea).

Don't forget the meat cupcakes for the dinner/lunch crowd.
http://www.themeatloafbakery.com/

-KeithP
Click to expand...

I bet the IPO was used to pay back the VC folks back, it was not used to help provide capital for the company. Insiders unloading tons of shares making money. Brokers making money stuffing 401ks/annuities with the shit stock into retirement funds.

everyone wins 🙂
 
Do they sell franchise rights? Their wiki talks about getting into selling their products in other shops like starbucks. Curious if they utilized the Krispy Kreme model of screwing over franchisee's?
 
SunnyD said:
ftfy. As evident by Krispy Kreme making a comeback from the brink of insolvency.
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I'm not talking about Krispy Kreme bullshit doughnuts. There are now 4 or 5 outposts for higher end doughnuts (run by larger local restauranteurs) within a 10 min walk from my home or office.
 
K1052 said:
I'm not talking about Krispy Kreme bullshit doughnuts. There are now 4 or 5 outposts for higher end doughnuts (run by larger local restauranteurs) within a 10 min walk from my home or office.
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What exactly is a high end doughnut? Doughnuts are fairly simple things.
 
SMOGZINN said:
What exactly is a high end doughnut? Doughnuts are fairly simple things.
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a box of heaven

0TLix4pvrBEsC8-640m.jpg


All baked goods are not created equal, not even close.
 
preslove said:
Donuts are rarely more than $1 each, and they are much easier to eat than a $5+ cupcake.

Cupcakes should be cheap. If I want to spend $5+, I'll get a nice piece of cheese cake (pie?) or something that is easier to eat.
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Very cheap, in some cases.

Krispy Kreme: Walk in, and they hand you a free doughnut. Yes, it's a fairly light doughnut, but they're made by a machine right there that keeps churning them out non-stop.




SMOGZINN said:
What exactly is a high end doughnut? Doughnuts are fairly simple things.
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There's a local doughnut shop a few miles away. Word is that they have very good ones, too. But they also are only open 5am-noon. I did stop there at 10am once. Closed. :\

I guess they have a certain amount of stock they want to sell, and when they're out, that's it for the day. Maybe they're catering mainly to people who like getting up at 5am every day, or to the morning work rush.
 
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None of the 3 cupcake stores in the area are ever open......how do you make money if you are never open for business?
 
preslove said:
Donuts are rarely more than $1 each, and they are much easier to eat than a $5+ cupcake.

Cupcakes should be cheap. If I want to spend $5+, I'll get a nice piece of cheese cake (pie?) or something that is easier to eat.
Click to expand...

How are cupcakes hard to eat? Cheese cake/pie requires a plate and utensils. Cupcakes don't require anything. And if they have an edible wrapper they're even easier to eat than a donut since you don't need to wash your hands after.
 
ioni said:
How are cupcakes hard to eat? Cheese cake/pie requires a plate and utensils. Cupcakes don't require anything. And if they have an edible wrapper they're even easier to eat than a donut since you don't need to wash your hands after.
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The great big ones are a pita and defeat the entire purpose of a cupcake.
 
the problem with donuts is that (imho) they're really only good when fresh from the fryer, as opposed to a cupcake which can be perfectly great for several days (obv. refrigerated if the frosting contains cream cheese)
 
John Connor said:
I wonder if that annoying bitch that was in the Ink by Chase commercial who has a cupcake business will go down in flames next? Place is called Sweet Revenge.

https://www.youtube.com/watch?v=Bb3dnT4TUKk LMFAO! INK, INK, INK,INK.
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this place? it's amazing :'(

all I want to do when I get drunk is eat sweets. I hate that most bars' menus are limited to fried foods... get me drunk enough and I'd happily pay $6.95 for a plate of store-bought Oreos.
 
I read the title as "Cupcake Train Crashes". I was hoping for some awesome pics like the Boeing fuselages in the river the other day 🙁
 
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