Creative to enter Graphics industry

[EMAN]

Did anybody read the article on May issue of Maximum PC?

It's called "Why nVidia and ATI ought to begin Sweating"

Very nice article about creative labs and the graphics industry and their acquisition on 3dlabs and how they will dominate because of their market power.

 

[Instagib]

Creative Sucks and always will.

 

[jaeger66]

Super. Creative can't even write drivers for the soundcards they've been making for 20 years.

 

[spanky]

<< Creative Sucks and always will. >>

 

[merlocka]

<<< Creative Sucks and always will. >>>

 

[EMAN]

Creative labs was the company that was most synonymous with PC gaming--you absolutely had to have a sound blaster soundcard if you wanted the best gaming experience possible. Today, Creative Labs has its soundcards in every OEM rig worth buying. That's called pull, and it will help propel the mysterious 3D chip that Creative and 3Dlabs have shimmering on the front burner.

Quote from the article

But if the results of the buyout unfold in Creative Labs' favor, hardcore enthusisats will get to witness a hardware dog-fight that harkens back to the PC's "heyday" of the late 1990s. (Oh those naughty '90s--if only today's youth could have lived in that bygone PC era!)

Another quote


No doubt creative has lots of money and they have market power. If your that ignorant that's fine but stupid coments like "Creative Sucks and always will." makes you just foolish.

If you don't have nothing smart to say then don't post.

 

[spanky]

<< <<< Creative Sucks and always will. >>> >>

 

[spanky]

basically, the comments about creative sucking are self explanatory. i mean, if they want to compete against nvidia and ati... it's gonna be a rough road for them. money and market power u say? i love my voodoo and all... but remember what happened with 3dfx?

 

[EMAN]

First off 3dfx had been playing the ball game for only a short period of time. 3dfx really didn't have the financial backings as Creative Labs does. Even though ATI didn't do so good in the performance market but look at them now. They last that long because they have market power and money. Creative has been around a long time and now they own 3dlabs. They know what gamers want and they've been in the game industry forever. Creative has no competition in sound cards. They basically own the sound market.

 

[Bozo Galora]

The engineers who created the wildcat series of cards are now working for a much larger better connected
company. If they can use those patents and bring the price down to an affordable level, they will kill Nvidia.
And all you folks who love those loop/freeze/kick back to desktop/blackscreen and reboot vidcards will
all abandon nvidia like rats leaving a sinking ship, having instantly forgotten your past fickle loyalty.

Sept. - Oct. : Watchout NVIDIA!

 

[EMAN]

If 3dfx did have money for another 2 years they would have released Rampage that would of owned geforce 3. They just didn't have money to release that because they ran out of money when they made couple of mistakes like not having 32bit color on voodoo 3, using .25 die on voodoo 5, and not selling their chips to other companies. If they used a lower die and raised the fill rate and used ddr they would still be here. Stupid dummys used .25 die and regular sdram when others were using .18 die and ddr. Why would you do this?

 

[EMAN]

And all you folks who love those loop/freeze/kick back to desktop/blackscreen and reboot vidcards will
all abandon nvidia like rats leaving a sinking ship, having instantly forgotten your past fickle loyalty.

It's stupid Via's fault. They just can't write drivers. Once they wrote the drivers it was fine after that. Why does Intel motherboards don't have the loop/freeze/kick. My system never reboots because of my soundblaster but because of Via's stupid 686b chipset.

 

[jaeger66]

<< And all you folks who love those loop/freeze/kick back to desktop/blackscreen and reboot vidcards will
all abandon nvidia like rats leaving a sinking ship, having instantly forgotten your past fickle loyalty.

It's stupid Via's fault. They just can't write drivers. Once they wrote the drivers it was fine after that. Why does Intel motherboards don't have the loop/freeze/kick. My system never reboots because of my soundblaster but because of Via's stupid 686b chipset. >>


Don't be ignorant. Every chipset was potentially trouble with the Live. It was CREATIVE's drivers that caused problems by streaming null data across IDE 2 in order to keep it's PCI bus priority at the top.

 

[spanky]

i think the difference between ati and creative is that ati has market power in the graphics industry, where as creative's market power is in audio. i don't think their market power is gonna help them a lick if they don't have something kick ass and drivers to drive it. sure creative has been in the graphics market for a while, but they've been paying other ppl for the technology.

 

[jaeger66]

nVidia's dominance in the video market didn't help them at all in the chipset market.

 

[gsaldivar]

ATI and nVidia have nothing to worry about...

 

[Killrose]

All I can remember is how all the reveiws seemed to give Creative the worst 2d scores no matter what chip they were using.

 

[tenoc]

I wish them luck. A third strong player in the 3d market (Matrox and SIS don't really
count, do they) can only drive speeds higher and prices lower.

 

[jaeger66]

I don't wish them luck. I hope they fail miserably, go bankrupt, and end up selling the company to VIA.

 

[Sunner]

It would be cool if Creative could come out with something worthwhile, but this is one big case of "I believe it when I see it".
Creative can't write drivers worth $hit.

 

[gregor7777]

Creative could have saved themselves and myself a lot of time and money if they had just taken a dump in each box of creative products I've ordered, because that's bascially what I got anyhow.

Their drivers are piss-poor, and their products are overpriced "brand name" junk.

I've finally managed to clear my system of anything Creative, and I'm better for it.

That being said, with a solid sub-$200 video card market already in place, I'm not seeing the need for more players.




Now that I think about it, I do hope Creative manages to come out with some mainstream video cards. I'll open a technical forum and rake in on advertising money because my site will get over a million hits a day.

 

[rbV5]

Can't hurt to have another player in the mix. These are corporations making hardware, they are not nice and they only care about market share. ALL these corporations are the same in that regard. ATI and nVidia aren't going to start sweating now...They've always been sweating.

 

[Mem]

The more companies in the graphics field the better IMHO,lots of negative comments but in the end you don`t have to buy Creative products,at least we will have more choices available which`s not a bad thing.

 

[EMAN]

Don't be ignorant. Every chipset was potentially trouble with the Live. It was CREATIVE's drivers that caused problems by streaming null data across IDE 2 in order to keep it's PCI bus priority at the top.

Really, than why did other chipsets didn't have any problems? This is including SIS, Intel, and AMD motherboards that is not based on 686b chipsets and Nforce.


i think the difference between ati and creative is that ati has market power in the graphics industry, where as creative's market power is in audio. i don't think their market power is gonna help them a lick if they don't have something kick ass and drivers to drive it. sure creative has been in the graphics market for a while, but they've been paying other ppl for the technology.

But they do have power in the graphics industry. They have been a 3rd party chip seller for years until they stopped. Before Visiontek and Gainward, Creative sold more 3rd party chips than anybody else. They have brand recognition.

I'm not saying they'll come out and start competing with Nvidia and ATI off the bat but they will slowly but surely compete with these two in the near future. Look at Nvidia and the days of Riva128. They didn't do so good at first but they had money to compete with 3dfx and destroyed them at the end. If you have money and power you can get engineers to build you anything you want and write drivers for you too.

nVidia's dominance in the video market didn't help them at all in the chipset market.

Because they just started the chipset market. They are still relatively new when it comes to motherboards but they will do well if there motherboard prices isn't so high.

Microsoft is in the same boat when it comes to the console market but they have money and dominance in the computer industry so they will do well in the future.

 

[Pariah]

"nVidia's dominance in the video market didn't help them at all in the chipset market."

nVidia also didn't acquire Supermicro before they entered the industry. Creative may not have manufactured their own cards in the past, but 3DLabs sure has. It will be interesting to see if they can parlay their professional level cards down to a gaming market level card. Sure are a lot of bitter people in this thread. Creative makes computer hardware, you people act like they kill babies for sport.