Quality chief leaves FCA amid recalls, poor reliability
Fiat Chrysler Automobiles NV's chief quality officer is leaving the company amid worsening reliability ratings and a potential recall investigation into millions of cars and trucks.
The automaker on Tuesday announced that senior vice president of quality Doug Betts has "left the company to pursue other interests." Betts, an industry veteran and Chrysler quality chief since 2009, has been replaced by two people: Mark Chernoby, who will head quality for FCA, and Matthew Liddane, who will lead quality in North America for Chrysler Group.
The executive shakeup came a day after all but one of Chrysler's U.S. brands ranked at the very bottom of Consumer Reports' annual reliability study and the National Highway Traffic Safety Administration agreed to review a request to open a formal investigation into 4.9 million 2007-14 Chrysler vehicles. Those vehicles are tied to electronic failures linked to stalling, air bag non-deployments, unintended acceleration and fires.
A company spokesman said "no comment" when asked if Betts' departure was related to the potential recall investigation and poor reliability rankings.
Chrysler historically has performed poorly in Consumer Reports' reliability ratings, but this year could have been the straw that broke the camel's back. The Auburn Hills unit of FCA performed the worst of any automaker in the annual rankings, with Dodge, Ram, Jeep and Fiat at the bottom of this year's list of 28 brands. The company's namesake Chrysler brand ranked 22nd, down four places from a year ago.
Some of Chrysler's brands — especially Jeep and Ram Truck — have been flying out of dealerships. Michelle Krebs, AutoTrader.com senior analyst, said Chrysler's low reliability ratings could derail that success: "They are doing really well in sales, but if consumers have a bad experience in terms of reliability, will they have repeat customers?"
Betts, a member of FCA's Group Executive Council, leaves the automaker two months after Chrysler said it was reorganizing vehicle safety efforts into a new office of Vehicle Safety and Regulatory Compliance led by Senior Vice President Scott Kunselman. Previously, Chrysler housed auto safety in its global engineering group.