I bought one of these after about a week of debating on whether I wanted to replace my black Evercase. The design is good, though a bit tighter squeeze getting motherboards in with drives installed first, and much more visually appealing. The airflow is much more defined than in many cases in the same price range or lower. The plastic front has a single vent area, instead of the typical "all around" slots in the sides of the face, which definitely helps direct and control the airflow.
The weight of the case itself is shocking. When I picked up the box, my first thought was that Newegg had accidentally left the case out. Even with the plastic face attached, it still weighs no more than a single HDD. This, obviously, brings up concerns about the sturdiness of the case, but it appears to have enough internal support to withstand some abuse. I wouldn't use it as a LAN box, but as a desktop system, it feels (and looks) good.
As far as cooling properties, it's not as good as a case with spaces for 92 or 120mm fans, or dual 80mm fans in the front and rear, but the tighter construction and directed inflow, as well as the aluminum, are definitely better than the standard off-the-shelf steel case. My own temps dropped an average of 3 to 5 degrees C, both case and CPU, below what they were running in the Evercase. In a closed case environment, the temps never exceed what they were with the Evercase running open, and in an open case environment, they put the Evercase to shame (dropping a full 5 degrees CPU and 3 to 4 degrees case, and this is below what the Evercase ran OPEN).
Aesthetically and cooling performance-wise, this case was a steal at $35 shipped. Whether it's suitable for modding... we'll see.