- Sep 12, 2004
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I'm trying to consider the reply from CBS on this issue as anything else but completely vapid, but I'm failing miserably.NEW YORK (CNN/Money) - The CBS and NBC television networks have banned an ad by the United Church of Christ promoting acceptance, including the acceptance of people regardless of sexual orientation, because the networks believe the ad is too controversial, according to the church.
According to a United Church of Christ statement, the ad says that -- like Jesus -- the church seeks to welcome all people, regardless of ability, age, race, economic circumstance or sexual orientation.
"Because this commercial touches on the exclusion of gay couples...and the fact that the executive branch has recently proposed a Constitutional amendment to define marriage as a union between a man and a woman, this spot is unacceptable for broadcast," the church's press release read, quoting CBS.
CBS and NBC did not immediately return calls seeking comment.
"It's ironic that after a political season awash in commercials based on fear and deception by both parties seen on all major networks, and ad with a message of welcome and inclusion would be deemed too controversial," said Rev. John Thomas in the statement.
"We find it disturbing that the networks in question seem to have no problem exploiting gay persons through mindless comedies or titillating dramas, but when it comes to a church's loving welcome of committed gay couples, that's where they draw the line."
The church said the 30-second spot featured two muscle-bound bouncers standing outside a church, selecting people who could attend service and those who could not. Written text then appears saying, in part, "Jesus didn't turn people away, neither do we."
The commercial can be viewed at www.stillspeaking.com, although traffic appears to be high.
The church says the ad has been accepted on a number of other networks including ABC Family, BET Discovery, Fox, Hallmark, TBS and TNT.
TBS and TNT are owned by Time Warner (Research), which also owns CNN/Money.
CBS is part of Viacom (Research) while NBC belongs to General Electric (Research).
The Cleveland-based United Church of Christ claims 6,000 congregations with 1.3 million members.
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