Wonder if target is gonna take care of all those who ordered the lords of the ring blu ray trilogy for $7 (I was one of them)?
If it was a price mistake, I would have been okay with that...However, they sent an email asking us if it was okay that this shipment was delayed because it was out of stock (their supplier ran out). They then cancelled all of the orders the next day (out of stock reason) but then magically, the next day, you could order it online.
I did not know about that last part.
Similarly, buy.com sold out within seconds (<20 IIRC) and then sold it again on ebay later in the day for the same price. And again on their site. And again. This involved multiple companies an possibly multiple suppliers/vendors and payment processors so it would've been the clusterfvk of the decade if they canceled. People were absolutely outraged that ebay would allow a registered merchant to back out of binding transactions and were calling news outlets, newspapers, law enforcement (HA!) and ALL of the Buy.com management (lulz.) in protest.
Had they not fulfilled the orders there would be [PR] hell to pay for Buy.com, ebay, and ebay's payment processor, paypal.
Buy.com really had no choice in the matter.
My purchase is on the way and various customers have already reported receiving theirs. If they made a legitimate computing error, I am fine with it. If they were trying to be devious, they got burned and will have to live with it. Either way they managed to fulfill our orders and I am fine doing business with them in the future as long as they deliver the item I pay for at the advertised price and in an acceptable time frame. I have already given them additional business and have a few more items on my plate for the week. Clearly those purchases would have been made elsewhere had the situation ended differently.
As a proxy business for suppliers they executed this time in an acceptable manner for 640+ customers when they had only planned for 20-50 (per their admission). Kudos.
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