There's no reason to spend that much money on a TV right now, especially if you're upgrading from a 35". TV's are manufactured like semiconductors now (and thus subject to some version of Moore's Law) and therefore behave more like computers than furniture; i.e., something that your average consumer is going to upgrade on a 3-5 year schedule rather than a 10-15 year schedule.
Spend $800 or less on a 55" Samsung, LG, or Vizio; enjoy it for 3-5 years, and put the remaining $900 away to spend on a new TV in 3-5 years when 4K will be dirt cheap (some would argue that it is already dirt cheap) and OLED should be well within the mainstream, and who knows, maybe even some newer technology than OLED will be out. When you do upgrade, you can move the 55" to the bedroom or other secondary place, much as you might hand an older smartphone, tablet, or laptop to a secondary user such as a child or a parent after you upgrade.
The stuff that you can get for under $1000 now (i.e., 4K TV's) were literally $15,000-$20,000 less than 5 years ago. The same process happened with standard HD plasmas and LCDs. The technology is moving stupidly fast. Buying mid-market just doesn't make any sense. (I.e.: Most people can't tell the difference.... and stores like Best Buy make a lot of profit by purposely making the cheaper TV's look worse by not calibrating them properly on the showroom floor!) An $800 55" 1080p screen from your choice of manufacturers should be plenty good for even the most picky viewer. The only way you should spend more is if you get a 4K TV, which really doesn't make sense for most people right now as there simply aren't enough 4K things to watch.
http://www.examiner.com/article/samsung-unveils-first-75-inch-led-lcd-tv-angry-birds-coming-with-it
^^This is an article from 2012 about Samsung's release of their first 75" LCD/LED TV. It sold for $10,000. You can now buy an equivalent (or better) TV at Walmart for $2,000.
http://www.engadget.com/2013/04/07/sony-4k-tv-pricing/
^^This is an article from when Sony first introduced "affordable" 4K TV's in 2013. The 55" was $5000 and the 65" was $7000. You can now buy comparable TV's for under $1000 and under $1500, respectively.
That is how fast the market is moving. The price consistently goes down by 70-80% in less than 4 years. In 2-3 years you will be kicking yourself for paying $1700 for a TV that will at that point be selling for $600.