10. Guns (supposedly the point of the film). A point worth making (although not strictly on theme here): Bowling's theme is, rather curiously, not opposed to firearms ownership.
After making out Canada to be a haven of nonviolence, Moore asks why. He proclaims that Canada has "a tremendous amount of gun ownership," somewhat under one gun per household. He visits Canadian shooting ranges, gun stores, and in the end proclaims "Canada is a gun loving, gun toting, gun crazy country!"
Or as he put it elsewhere, "then I learned that Canada has 7 million guns but they don't kill each other like we do. I thought, gosh, that's uncomfortably close to the NRA position: Guns don't kill people, people kill people."
Bowling concludes that Canada isn't peaceful because it lacks guns and gun nuts -- it has lots of those -- but because the Canadian mass media isn't into constant hyping of fear and loathing, and the American media is. (One problem).
Which leaves us to wonder why the Brady Campaign/Million Moms issued a press release. congratulating Moore on his Oscar nomination.
Or does Bowling have a hidden punch line, and in the end the joke is on them?
One possible explanation: did Bowling begin as one movie, and end up as another?