It's really annoying that PhysX is so unoptimized. How many years ago was Agea running it on a weak, by today's standards, PPU? It would be better for us if it wasn't single threaded and used ancient X86 instructions instead of something more suited on CPU. Then even nVidia owners could play games on a single GPU. Most computers have CPU power to spare when a program scales properly across a multi core CPU.
It almost seems like they don't care. As long as people buy hardware and all the unoptimized console ports they just don't care.
Look at Skyrim.. It ran terrible even on high-end computers. A regular guy made a little file which optimized the game to take more advantage of modern CPU's, and woila, the game performed much better! It gave up to 20FPS more some places in the game! Just because a file made the game take advantage of our CPU's, like it should in the first place! Bethesda had not even tried the slightest to optimize the game for PC's. Fair enough, they did optimize it in the end, but that was a long time after the community had fixed it.
Also, I don't think game developers can blaim pirating in these days. All people I know use Steam. Steam is very nice and easy to use, and games are not that expensive. People who pirate cannot play online in most cases and have to get updates and patches manually, and find a crack for each patch. I don't think most people will bother all that stuff anymore.
Also, it used console FOV (could be fixed via ini tweaks, but why didn't Bethesda even care to adjust FOV for the PC version, or make it a in-game setting. How long would it have taken them to do this?!).
Game developers don't even bother to make menus with smaller fonts for the PC versions. Again, Skyrim is a fine example. It was also fixed by the community (SkyUi). How long would it have taken Bethesdas developer team to do this for the PC version, when one regular person can do it for free, in his sparetime?!
As I've said, it seems they don't care as long as they sell their games.
With all that said, Gearbox have shown they care about us PC gamers in many ways. So I only hope they are working on a performance patch.