This deal would effectively kill off AMD's APU market which is the only reason they still have a CPU division. Unless this is part of the graphics division's plan to secede from AMD without AMD's knowledge, this doesn't really make any sense for them. With NVidia not having any x86 CPU's and Intel not selling dGPU's or anything above the really low end, the deal makes more sense for Nvidia since there are few areas where the 2 companies are direct competitors. If the rumor is actually true, the most likely scenario is that AMD and Intel (independently and for their own reasons) are just throwing up a smokescreen and trying to decrease the money that Nvidia gets from an agreement renewal.