AMD releasing a card that is competing with it's own card is kind of lame. AMD can't command the same pricing structure that nVIdia can, their position in the market can't support it. If it's going to cost the same or more than a 980, it needs to demolish it in everything. 100fps vs 150fps @ 1080p isn't going to cut it if that 50% performance advantage drops to 10% at 4k because both cards run into vram limitations.
If you don't want 50% more performance at 1080P and 10% more performance at 4K for the same price, you are free to buy NV. This idea that AMD has to beat NV in every metric to sell at the same price is absurd but if you believe it, you already know what you need to buy. If a card 90% as fast as the Titan X for $550-600 doesn't interest you and you are willing to pay the NV premiums, the Titan X is already for sale today and it overclocks well too. No need to wait for R9 390X if you think 30-40% more performance at 1080p-1440P vs. a 980 is not good enough for you.
I've said it before, the 3-4% of the local minority that buys $700-1000 GPUs (double that for SLI) and has a 4K monitor never needed to wait for a 390X because Titan X OC is already an amazing card if price isn't a factor. As it stands, neither a single Titan X nor the 390X will be good enough for 4K anyway without going SLI. There are plenty of gamers who don't care for SLI/CF and even more gamers who don't own 4K monitors. A card priced at $550 with 20-30% more performance over a 980 for 1080P-1440P is a huge win considering 980's advantage over 780Ti/290X at launch was FAR worse.
980 barely beat a 290X by 15% despite launching 10 months later and the PC gaming community went nuts for it! But apparently now a card 20-30% faster would be a total fail due to 4GB of VRAM? LOL!
Which of course would also make the 980 4GB and 970 3.5 + .5GB a failure. And from the time a rumored 390 4GB is launched, not a single NV card other than a card with 12 Gigs of marketing Bytes would be worth buying.
Exactly, and also 970 SLI, 980 SLI, 780TI SLI, all failures but hundreds of thousands of gamers bought those. Not to mention the constant defending of 960 2GB and review sites purposely ignoring the 2GB VRAM bottleneck that can actually be measured. Conversely, there is no game out today that shows a 4GB VRAM bottleneck at 1440P or below where a card like a 980 is actually playable.