The rebrand is the 380 OEM ... we know nothing about the non-OEM version yet.
This is all just wishful thinking.
Go back and look at
midrange and higher OEM vs Retail of the past. The OEM version is almost always the same chip, just at stock clocks.
Now at the low end and on mobile, they have mixed and matched dissimilar products plenty.
Beyond the obvious of clock increases / memory speed increases, what's plainly obvious at this point :
R9 380 = R9 285 Tonga, maybe with some clock/memory speed and driver improvements, hopefully with 3GB capability
R9 380X = Full Tonga (2048 SP and/or 384 bit)
This is right in line with reasonable expectations of performance increases.
ie, vs the R9 280 3GB, the R9 285 2GB is 8.5% faster at 1080p on average, 4.7% faster at 4K, and has a max power consumption 25% lower.
So if you take what is known about the R9 285, a 3GB R9 380 version with improved drivers and higher clocks would be a solid if not spectacular improvement.
Ditto with full Tonga R9 380X vs R9 280X.
But no it's not a slam dunk and it's not a Maxwell killer.
Welcome back to the slow pace of GPU / CPU innovation.