When the 280x first came out I was able to purchase one for around $349 if I wanted. Now its $439 like honestly wtf. Not only that, but they are sold out everywhere I look for them. At this point I'm going to have to settle for a 770 which is more expensive and doesn't perform as well. This bs has retailers jacking up prices because they know that people will buy these cards no matter the price, and I understand supply and demand but thats ruining it for us actual gamers who are purchasing this card for actual gaming use.