For those of you harping on how tacky it is he addresses that issue in his FAQ:
"#4: Yuck! That's so tacky, over the top, and cheesy!
Even though that's not really a question, I'll respond by saying "Yeah! Of course it is!" This isn't meant to be a room that you live in, or sleep in, or work in. The rest of the house can be decorated tastefully - but the whole intent of this room was to be "over the top" in a "Las Vegas meets old-style movie palace" kind of way. It's sensory overload by design. Some people prefer simple, muted, purely functional designs for their home theaters. And that's just great for them. I wanted something crazy, not tasteful. I wanted a room where my friends would walk in, start laughing, and say "Dude - you are NUTS!" And that's pretty much the reaction I get. 🙂"